SEO Tips and Tricks – Popular SEO Tools

Search engine optimization specialists will probably advise you about the effective tools to make your optimization easier. Fortunately, the internet houses thousands of tools that will solve your website problem areas. The following are specific tools and SEO specialists commonly used and visited by many webmasters.

Google Analytics – This is an easy-to-use solution that analyzes a website traffic data. It is a free tool that tracks site activities such as page views, hits, pages viewed per visit, bounce rates and average time spent in the website. This tool covers three SEO elements: search traffic, keywords and content performance.

Alexa – This utilizes toolbars that are installed on internet users‘ browsers. It has been well-accepted by many webmasters for years already due to its ability to measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.

KeyComplete – This is a tool that determines the keywords of competitors through their PPC campaigns. The good thing about KeyComplete is that is an online tool with a lot of useful features.

SEOmoz – SEOmoz has a great deal of effective SEO tools that opens a pathway for users to obtain information from their competitors and receive reports from big search engines such as Google, Yahoo! and Alexa. The tools also feature site error detection, traffic tracking and keyword research.

Widexl – Widel has a link popularity tool that helps webmasters locate pages that are linked to their site. It also has a meta tag analyzer tool that examines the meta tags, keyword density, page load time and others. The Search Engine Saturation, another Widexl tool, checks the linking to websites on six search engines, thus, allowing comparison among competitors.

SEO Logs – SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are On-Page SEO tools that analyze webpages for keywords optimization. Keyword Difficulty Check measures the level of difficulty of a keyword to rank in search engines. SEO Logs also includes Google tools that detects faked Pagerank and produces PR value results. Other tools are the Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Profit Calculator.

Link Diagnosis – It is one of the popular link analysis tools available in the internet. It allows website owners to examine link competition by providing the main details about competitors‘ links. Results will report the anchor text, PageRanks and others. Link Diagnosis runs only through Firefox.

IWEBTOOL – This website has several tools that basically cover most areas in SEO. It has Google PageRank Prediction which „predicts“ ranking in Google; Link Popularity which counts the links of a domain on search engines; Website Speed Test which measures the time of site loading and many more.

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Waterfront Vs Waterview: A Clarification

Owning an ocean front property is a big dream for many people, especially those who are live in an area often bound in by snow and ice. If looking out your front window and watching the waves crash against the shore is your idea of the perfect place to live then this article is for you.

There is a big difference between a waterfront home and a water view home. A waterfront home is one that is located on a water frontage but does not necessarily have a water view. A water-view home is the opposite, and may have a wonderful view of the ocean without actual ocean frontage.


The biggest advantage to a waterfront property right now is the housing slump. This is an excellent time for a buyer to invest in any kind of property, but for water front you may never find lower prices. Because of this, when the housing market comes back, those who have managed to purchase a nice water front property for well below market value will be very happy.

Another advantage of course is the water itself. Who does not want to live where water sports like surfing, fishing, boating and even skiing and parasailing are right outside your front door?


Waterfront property may have a great many advantages for some people like the fresh ocean breezes and the peaceful crash of waves on the shore, but the cons are a deal breaker for many, storms, beach erosion and high property taxes to name just a few. Before purchasing a waterfront home remember that you will have more maintenance then a home with a water view.

Consider for a moment, if what you really want is a home with a view of the water. A view has most of the same advantages of a waterfront home with fewer of the problems. A water view home can easily give you the spectacular views of the water, sounds of the crashing waves against the shore and easy reach of all of the boating and other activities going on down by the seashore. A water front home may or may not offer a water view, may or may not offer easy access to the water itself and has higher maintenance and property taxes.

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The Unsung SEO Efforts That Surprisingly Increase Your Organic Reach of Social Media Profile

It’s an obvious fact that natural reach via online media has been declining in the course of recent years. As an approach to advance a positive client experience (and push organizations to pay-to-play), web-based media stages have executed calculations that fundamentally put your posts in a pool of as little as 1% of your adherents. On the off chance that those individuals draw in with your posts with SEO Vancouver, they get pushed to a bigger crowd. Gradually, an ever-increasing number of individuals see it.

Optimize your online media stages.

Give your foundation more prominent perceivability by exploiting its components. Transfer your logo, add brand pictures, redo your username so it’s effectively perceived, complete your profile with watchword rich depictions, and incorporate an identifiable connection back to your site

Post evergreen content

„Make evergreen substance“ is something that is more difficult than one might expect. An average post via online media, particularly on goliaths like Twitter or Facebook, can have a broadly changed life expectancy. These present likewise need to be locked in. You may work in a boring or dry industry, however, you can in any case figure out how to make your posts stand apart despite the topic.

Post during moderate hours

Another confusion is that you should post when everybody is on the web, however that is simply going to toss your substance into the storm of posts that individuals are seeing. If you delay until non-top hours to post, you’re less inclined to get suffocated in all the commotion.

Use focusing to expand natural potential

This strategy will shift from one stage to another, yet tweaking the settings of your posts to target explicit individuals from your audience can give you a lift in natural potential. For Facebook, you can use organic post targeting to change who will see it. Obviously, you shouldn’t accept that recordings will work for you also, yet it discloses to you that you most likely need to try different things with it.

In addition to the fact that you should change up the blend of pictures, notices, connections, and recordings that you post, yet also use devices like SEO Vancouver Company to get the best details of your profile rankings.

Advance your profiles all over the place

Each spot that your business has a presence in ought to likewise feature your online media stages. On your site, your customer-facing facade, your business cards, the mark on your messages, anyplace you can consider.

You ought to likewise consider adding follow catches on your website so clients to in a flash follow or „like“ your page, without leaving your organization’s blog or site. Don’t forget, you can likewise cross-advance your online media profiles. Turn your Facebook likes into Twitter followers and the other way around. You need your quality to be known wherever which will, at last, develop your natural reach hugely.


This one is extreme since you promptly need to advance your item or administration via online media. However, you can’t generally ponder yourself with regards to these things. SEO Company Vancouver hopes to discover content that is helpful to them, too.

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Explaining Binoculars Field of View (FOV)

Field of view is the amount of area that can be viewed through binoculars. The amount of area is the total left-right footage seen by your eyes through the binoculars.

The binoculars field of view is normally stamped on the binoculars and is typically expressed as „360FT/1000YD“. Which is read as „The field of view for these binoculars is 360 feet wide at a distance of 1000 yards“.

This means if your target was centered 1000 yards away, you would be able to also view 180 feet of terrain on both the left and right side of that target. Or if you were just scanning the terrain, you would be able to observe 360 feet of coverage at any given moment.

Better quality binoculars tend to have a field of view between 315 and 390 feet at 1000 yards. Those are general guidelines, but will satisfy field of view requirements for birding, hunting, marine activities, and most spectator sports.

Linear and Angular Field Of View.

Both of these readings will result in the same measurement at your target distance of 1000 yards.

Linear field of view is most commonly used as it is expressed in feet and yards in a factual statement (330FT/1000YD). That expression can be quickly understood to mean that at 1000 yards your will see 330 feet of left-right terrain with the binoculars.

The angular field of view is expressed in degrees. As an example, a reading of 6.3 degrees means that the view from the binoculars will expand outward 6.3 degrees from each of your eyes.

Conversion to either linear or angular field of view is done with the factor of one degree being equal to 52.5 feet.

Angular degrees of 6.3 will convert to 330.75 feet (6.3 degrees X 52.5 = 330.75 feet).

Linear feet of 330.75 will convert to 6.3 degrees (330.75 feet / 52.5 = 6.3 degrees).

Magnification Versus Field Of View.

The magnification and the field of view are two binocular features that work in opposition to each other. In general, the more powerful binoculars (12 X 50) will have a smaller field of view (290FT/1000YD), while less powerful binoculars (8 X 42) will typically have a wider field of view (380FT/1000YD).

Most binoculars tend to fall into either the 8X or the 10X magnification ranges because at higher power binoculars often have poorer quality images and smaller fields of view.

The most common linear/angular fields of view binoculars are between 6.0 degrees/315 feet and 7.5 degrees/390 feet. Wide angle binoculars begin at 8.0 degrees/420 feet and work upward.

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Furniture Design and Ergonomics for Air Traffic Control Rooms

Air traffic control (ATC) and airport security are two of the most critical operations at airport facilities. The nerve center of these activities is the air traffic control room. The air traffic controllers guide aircraft on the ground and in the air, and perform important security and flight operations.

The air traffic controller has great responsibility and for this reason, it’s critical that the consoles be as well designed and equipped as possible.

Factors Affecting Design of Air Traffic Control Room Consoles

To start, there are no standard designs for airport control rooms; therefore the following factors should be considered.

  • Overall shape and size of the tower control and command room
  • Work and walkway space
  • Lighting and placement of communications equipment
  • Space requirements for staff and equipment

All the before mentioned factors influence the design of modern ATC control room consoles.

Ergonomic Solutions for Modern Control Room Furniture Design

The primary goal for control and command center consoles and surrounding furniture is to provide comfort and support to air traffic controllers working extended periods of time under continuous stress. Operator console furniture should be designed such that all equipment is within easy reach and with optimal viewing angles and sight lines toward coworkers and visual aids located throughout the command center. These ergonomic concepts are critical to successful furniture design. Although people vary greatly in shape and size, console furniture is designed to the ‚human norm“ with consideration to adjustability and ADA requirements for wheel chair access.

Sound ergonomics say the operator consoles should be designed for ease of use with least impact on how the operator works. The operator console should be an instrument with adjustable features to meet the needs of the individual. These features can include adjustable monitor arms, task lights and phones. Adjustable equipment should be in easy reach and lift above the desktop. Lifted equipment maximizes desktop space and helps keep the desktop clean and uncluttered. An important ergonomic feature often overlooked in ATC are adjustable desktops lifts for operators who need to stand, but can’t leave the space during normal activities. Unfortunately, the operational concept and stationary equipment found in most tower control rooms don’t allow for adjustable work surfaces.

With sound application of modern ergonomics and an understanding of the work being performed, control room furniture can be designed to enhance operational performance and safety as well as influence operator job satisfaction and longevity.

Professional space planners and furniture designer-manufacturers should be engaged to provide the solutions necessary to best meet operational needs within budget.

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What Is PPC Marketing & Its Benefits?

Considered one of the best means to generate revenue, Pay per Click/Cost per Click is a figure of internet marketing where the advertisers pay a fee each time their ads are clicked. It’s a process of using search engine advertising to generate visits on a website rather than earning those clicks. Mostly, it is a way to gain visits to your site rather than attempting to win those visits. It allows advertisers to tender for ad placement in search engine’s sponsored links when someone searches a keyword which is related to their business offerings.

When PPC is working correctly, the fee is trivial because the visits are worth more than what you pay for. PPC offers its advertisers with easy traffic and no hassles.

A Google AdWords Certified Partner or an Accredited Professional PPC agency can offer affordable, result-oriented PPC solutions to the clients. With proper linguistic research, stock analysis and information about what pay per click is advertising; it can help you boost your ROI through PPC ads that have less CPC (cost per click).

Pay per click (PPC) is a sure-success venture in recent times. A pay per click advertising agency professional can help you make the best use of PPC programs like Bing Ads and AdWords to optimize your search engine visibility and gain a high-quality score with minimum investment. To tailor a PPC strategy that’s right for you, experts can offer you PPC management as well as knowledge about your industry sector, USP’s and competitors.

After that, developing a strategy that’s going to deliver the results you require is much easier. Not just for large corporations, pay per click can also be used for lead generation as well as individual products. You can also check the progress via our quality score.

Below are some benefits of using PPC for your business website:

PPC is not just a source of easy profit generation; It can also help you to promote your own site. Most programs allow commissions received to be spent on advertising with them instantly and with no minimum income requirement. This is an efficient method to exchange your unprocessed visitors for selective surfers who have more tendencies to acquire your products and services.

PPC can be very resourceful on your website. PPC search engines built into your affiliate program will benefit the visitor in those who are not interested in your products or services. The same ones leave your site and never return.

Most search engines use custom solutions, and they can provide your affiliate program with a white label. This allows, with only a few lines of code, to integrate the jointly hosted search engine hosted remotely on your website.

Your ad on the search engine should address the visitors you want. Be specific to your product, or a lot of visitors just visit the web pages by clicking on PPC ads.

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Internet Marketing Business – How To Explode Your Profits In 7 Easy Steps

It does not really matter what type of home business you are running, as long as you are clear on the fact that marketing that business is one of your highest priorities. The only way for your home business to succeed is to get noticed and drive more traffic to your website. All of this is only possible through proper Internet marketing strategies. The precise form of marketing that you need to adopt depends mostly on your target audience as well as other demographic factors that determine marketing strategies and platforms.

Here are some Internet marketing strategies for your home business.

* Participating in online forums is a good way of marketing your home business. Just make sure that the forums in which you participate are relevant to your home business so you do not end up spamming. By posting in forum, you get to share knowledge on a wide variety of topics and letting others see the URL to your website.This would explode the traffic flow to your site.

* Banner ads on websites are also effective but they need to be used properly. Search engines are also quite touchy about banners, so you will need to stuff all keywords into the alt tag for images.

* Publishing a regular newsletter is another good way of establishing long-term relationships with your customers and prospects. Newsletters must be an important part of your marketing strategy. Through these newsletters, you can inform visitors what is happening on your website and how the new developments can benefit them. This creates a more positive relation between you and your visitors. Newsletters may include announcements about upcoming changes, new product launches, and so on.

* Advertising your home business and link trading are two more activities that spread your website link on the Internet and increase its visibility for users and search engines alike. The more websites you can find that are willing to exchange links with you, the better. The key is focus on finding websites that have good standings with search engines and receive lots of visitors each day.

* In addition to link trading you can also choose to pay to have your text link displayed on another popular website. Always ensure that your most relevant keyword is a link that leads back to your website. This has a serious impact on search engine ranking.

* Writing articles is now among the leading methods of generating more sales and increasing credibility and online visibility for any home business. Article writing is nothing more than being able to share your knowledge and experience in a helpful manner. Every article includes a link back to your website and you submit your articles to directories.

* Finally, there is the matter of the most annoying form of advertising, pop-up windows. Though they are inarguably annoying, they are still quite effective and newer programming techniques like pop-under windows or exit pop-ups are not as jarring as a pop-up on every page.

As mentioned earlier, it all depends on what sort of home business you are running and the nature of your target audience that will determine which combination of strategies will work best for you.

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How To Get Traffic To Your Websites

It’s probably the most sought-after topic in Internet marketing – how to get more traffic to your websites.

It doesn’t matter whether you’re selling your own products, promoting affiliate offers or looking for AdSense clicks, you’re not going to earn a single cent if there’s no traffic coming to your site.

There’s more to the process than just getting more traffic, however. You not only want traffic, you want targeted traffic – people who are going to be interested in what you have to offer.

In this article we’re going to look at a number of ways – both paid and free – to get more visitors to your website. Some of these methods can generate almost instant traffic while others will take longer to gain momentum.

By diversifying your traffic generation over several methods, you can get fast traffic while gradually ramping it up over a longer period of time.

Let’s jump right in…

Getting The Right Kind Of Traffic

Before we look at any specific methods for generating traffic to your website, we should really discuss what kind of traffic you should be targeting.

Because there is a right and a wrong kind of traffic.

The right kind of traffic is visitors who are not only interested in what you have to offer them, they’re willing and able to take the action that you want them to take. The wrong kind is simply the opposite – visitors who aren’t likely to take your „most wanted action.“

Let’s look at a couple of examples…

First, let’s say you have an affiliate review website. You post reviews and other content on your site, with affiliate links for those products. Whenever someone buys one of the offers, you get paid a commission.

If you generate a ton of traffic, but not very many of those people are either willing or able to spend money, you’re not going to generate much profit from them. A good example would be a market where your visitors are mostly teenagers. While they might be very interested in the subject, and willing to buy what you’re promoting, a large percentage of them won’t be able to buy because they don’t have credit cards and their parents may not let them use theirs.

A market like that might be better suited for a site that displays AdSense ads, which brings us to our second example. Let’s say you have a site that is monetized purely with AdSense. In this case, it doesn’t matter so much if your visitors are able to buy, since you get paid when they click an ad, regardless of what they do once they leave your site.

If the market has a lot of „clickers“ who don’t turn into buyers, the ads aren’t going to pay very well, but we’ll set that aside for the moment.

From a pure conversion point of view, you’re going to want visitors who are looking for a solution to their problem – and hopefully the ads displayed on your site offer that solution. Again, you want to target the right people to get the maximum number of clicks on those ads.

If you’re generating a lot of traffic looking for free solutions, or just looking for information, you may not get many clicks. So more traffic isn’t necessarily going to be more profitable.

Before you start doing any kind of traffic generation, make sure you’re targeting the right people for your offer. Otherwise you’re going to be spending a lot of time, money or both with little or no return for the efforts.

Free Traffic Methods

Free traffic is certainly the more popular of the two choices (the other being paid traffic). Many Internet marketers just don’t have the capital to start paying for traffic, so free traffic is a better way to go.

Some marketers don’t really understand the economics of paying for traffic either, which is an entirely different problem. If you can make a profit, or just break even on what you pay to get traffic to your website, it’s really not costing you anything. It’s common for marketers to see the cost side of the equation without considering the profit side, but we’ll get into this in a little more detail when we discuss paid traffic sources shortly.

When it comes to getting free traffic, there are two types – short-term and long-term traffic. Some methods can generate visitors to your site in a very short time, almost instantly in some cases. Other methods will take longer to gain momentum, but these tend to keep driving traffic to your site for a longer period of time once they get going.

Short-Term Traffic Generation

We’re going to look at three sources of short-term traffic that can work very well if you implement them properly:

1. Forum marketing

2. Guest blogging

3. Article submissions

Forum Marketing

Forum marketing is one of the easiest ways to get short-term traffic, particularly if you’re already active in any popular forums in your market.

Note: In this report, many of the examples will relate to the Internet marketing niche, since most people reading it will be somewhat familiar with it. All the strategies work equally well in other markets, so don’t let yourself get caught thinking „this only works for Internet marketing websites“ – that’s just not true.

Most forums will let you add a „signature“ to your profile, which gets added to the end of every post you make. You can include a link to your website in your signature, along with a short call to action to get people to click through to it.

If you’re active on the forum, and provide good value in your posts, people will click on your signature link. Particularly if you offer them something of value that’s related to the market, like a free report, webinar recording or some other type of incentive.

The key here is to be an active part of the community and provide value first. If you just sign up for a forum, add your signature link and starting posting randomly with stuff like „Hey, great post!“ then don’t expect much in the way of traffic.

Give value first, and people will respond by checking

out what else you have to offer them.

Guest Blogging

Guest blogging is another great way to „siphon“ traffic from a community of people interested in your market. A blog is a little less interactive than a forum, but it has many similarities.

Find some of the most popular blogs in your market and see if they accept guest bloggers. Some sites are up-front about this, with a page that explains exactly how to become a guest blogger for them. Other sites don’t advertise it, but if you spend a bit of time reading through existing posts, you’ll be able to see if the same person writes them all or if the site has used guest posts in the past.

Generally guest posts will have a resource box or author byline that gives more information about the author, as well as a link back to their website. If you see any of these, it’s a good indication that the site accepts guest posts.

The key to getting your post accepted is to offer a high-quality article that the blog owner would be crazy not to accept. Spend even longer than you usually would researching, outlining and writing these posts. While it means an extra investment in time, you can get a lot of traffic clicking through to your site if your guest post goes live on a high-traffic blog.

And while this click through traffic will slow down once the post has been live for a while, it can continue indefinitely as that post gains traction in the search engines. Plus that resource link pointing back to your site will also help you with SEO in the long term, so this is a powerful strategy.

Article Submissions

Article submissions, or article marketing, can be another powerful traffic strategy that will provide you will both short-term and long-term benefits. Much like guest blogging, the short-term traffic will come from people clicking through on your resource box links to visit your website.

By submitting your articles to high-authority websites, you can leverage their power with the search engines to get your articles ranked quickly and generating traffic. This direct traffic can actually continue for the long term if your article gets some traction with Google and the other search engines, but it also helps your own site rank better so it starts generating search engine traffic of its own.

Which brings us to longer-term traffic strategies…

Long-Term Traffic Generation

We’re going to look at three longer-term strategies for getting traffic to your websites:

1. SEO, or Search Engine Optimization

2. Social Media

3. Relationship Building

Search Engine Optimization

SEO is probably the most common free traffic strategy. There are dozens of techniques for improving your rankings in the search engines, and just as many products that teach you how to implement them. Some of these methods work year after year while others are more short-lived.

You’ll also see a lot of methods that would be considered gray hat or ***** hat meaning they might go against the terms of service of one or more search engines, or even cross legal lines.

You’ll need to decide for yourself exactly what lines you’re willing to cross in the interest of getting traffic to your website, but keep in mind that the stuff that crosses those lines tends to be the techniques that are more short-lived. They may require less work up-front, but in the long run you can wind up spending more time or money to maintain your traffic because things keep changing.

SEO is a huge topic that goes way beyond the scope of this report, but let’s just look at a few of the most important principles.

There are two main factors to SEO – on site and off site optimization. On site optimization is things like using your keywords in strategic places on your pages:

-The TITLE tag

-In the page content itself

-Image ALT tags


At one time, repeating your keywords over and over throughout the page (known as keyword stuffing) would improve your results but the search engines have evolved well beyond that. Don’t do this, just use your keywords and other related terms naturally in the content.

Off site optimization really comes down to links pointing to your website. The more links you get, from related sites that also have some power of their own with the search engines, the better your site is going to rank (and the more traffic you’ll get as a result).

This is where the short- and long-term strategies start to overlap a bit. If you’re using any of the short-term traffic strategies we just discussed to get quick traffic to your sites, they will also help you with SEO in the long term.

The links in your forum signatures, guest blog posts and submitted articles will all help push your site up the search engine rankings so while you might get a short-term jump in traffic when they first go live, they will keep working for you for a long time.

This is why it’s a good idea to keep doing those things, even when your site starts to get traction in the search engines. It will continue to drive both instant and longer-term traffic.

Social Media

Social media sites like Facebook and Twitter are a relatively new way to get traffic, and as a result they tend to be misunderstood. A lot of marketers use them as a kind of „announcement“ service, posting links to new offers, affiliate promotions, new blog posts and anything else they want people to visit.

But that’s all they ever post, and then they think social media doesn’t work because nobody ever clicks through on their links.

The fact is, social media is a longer-term traffic strategy. You need to build relationships with the people you follow before you can expect them to click on any of the links you post.

Example: Think of it in „real world“ terms. If you went to a party or some kind of meeting, would you just make a sales pitch to everyone you talk to? Or would you have a conversation first, so you could get to know one another and what you could offer?

Treat social media like you would a „real life“ meeting – offer value first and build up some trust with your followers before you start hitting them with a bunch of offers.

Relationship Building

Building relationships isn’t really a traffic generation method in and of itself, but it applies to virtually every other strategy to some degree. If you build relationships with the visitors to your website, or to the other places you post your content, you’re going to be a lot more successful in the long run.

When you have strong relationships with your visitors, they’re a lot more likely to return. And return traffic is one of the keys to a really successful website.

Look at it this way. If you get 100 visitors per day and you have no way of getting them to come back to your site after they click an ad or an affiliate link, you have to find 100 new visitors every day to maintain your results.

But if you get 100 visitors every day and get 10 of them into your „relationship funnel“ so they return to the site, you’ve increased your future traffic without having to find „new“ visitors. It’s over-simplified, but let’s assume that they come back the next day. Now you’ve got 110 visitors, of which 10 will again become return traffic.

Every day that goes by, you’re getting more traffic while you’re still only having to generate 100 new visitors. Over time, your traffic will continue to grow even if you don’t do any more work to find new people than you already are.

One of the best ways to build these relationships and generate return visitors is with our next traffic strategy – list building.

Generating Traffic Through An Email List

One of the biggest advantages of building an email list is that it lets you control your own traffic. If you have a list of people interested in your market, it doesn’t matter if Google, Facebook and every other traffic source shuts off tomorrow – you can still generate traffic just by sending out an email to your list.

And if you have a brand new page or website that you want to direct traffic to, you can do that as well.

You could set up a website in the next half hour, send an email

to your list and see traffic to your site within a few minutes.

Even when you’re paying for traffic, it’s pretty tough to get visitors within minutes of finishing a new site.

List building as a traffic strategy is a bit of a Catch-22, however. You won’t be able to generate that „on demand“ traffic until you’ve built a list, and to build a list you need to get some traffic from other sources first.

That’s why it’s important to use all the strategies we’re discussing, but get those visitors to subscribe to your email list so you can contact them over and over again in the future.

Paid Traffic Methods

A lot of Internet marketers are intimidated by paid traffic. They might have been burned in the past, or they might be afraid of losing a lot of money. This is definitely a concern, so you need to approach paid traffic with a certain amount of caution.

But the fact is, if you do it right, paid traffic doesn’t have to cost you a lot of money to test, and once you figure out how to make it profitable (or just breaking even) it isn’t actually costing you anything- you put X dollars in and get Y dollars in return.

There are lots of different paid traffic sources so we can’t discuss them all in this report, but let’s look at a few of the most popular (and effective).

Pay Per Click

Pay per click, or PPC, advertising includes sources like Google AdWords and Microsoft adCenter. You pay a certain amount for every person who clicks on your ad and visits your website. That amount can range from a few cents to several dollars, depending on the market and the keywords that you’re targeting.

If you’re not careful, PPC advertising can chew through a lot of money in a pretty short time so it’s important that you approach it correctly.

Make sure you’re not targeting really broad keywords that are going to get a ton of clicks but poorly targeted visitors.

Example: You probably wouldn’t want to target the keyword „lose weight“ because it would cost you a fortune and those visitors could be looking for any number of things when they arrive at your site.

You would be better off targeting the keyword phrase „how to lose 10 pounds in a month“ (assuming your website can help solve that problem) because while the amount of traffic wouldn’t be nearly as high, those people are looking for a very specific thing.

You should also set your daily budget to something you’re comfortable with. That way, if your ads just don’t convert for some reason, there’s a limit to how much you can lose.

Once you find a keyword/ad combination that is profitable, you can start to expand on it. Being successful with PPC advertising requires a lot of testing and tracking.

Banner Ads

People have been saying banner ads are dead for over 10 years, but the fact is they still work if you use them properly. If you just blast a bunch of banners with „punch the monkey“ kind of stuff to as many websites as possible, chances are it’s not going to be very profitable.

But if you pick the sites where you want to advertise based on how relevant they are to your target market and design your banners effectively, they can still product a lot of traffic for relatively little cost.

Like PPC advertising, start small and track your results. Once you find a banner and/or website that’s working for you, start to expand those successful campaigns to other places.

Paid Ezine Ads

Paid ezine ads are another „old school“ traffic generation strategy that can still work very well. Basically, you’re paying for an ad to another marketer’s email list. This could be a small ad placed in a longer newsletter or it could be a „solo“ ad that is nothing but your offer.

This is a great way to leverage someone else’s list to get traffic to your own site (and hopefully onto your email list in the process).

The key here is to target your offer to the audience. Make sure you subscribe to that marketer’s list yourself and read several of their emails to see what kind of tone they use, and what sort of offers they promote.

You want to tailor your ad to appeal to the people who receive that person’s emails, so make sure you offer something of value and that what you’re offering is going to be appealing to the people who get the email.


Facebook is a fairly new source of paid traffic, and is constantly changing as more and more people start to use it. But with hundreds of millions of users, and the ability to target very specific interests and demographics, you should definitely include it in your paid traffic strategy.

The key to using Facebook effectively is to remember that most people aren’t there to be sold to – they’re there to be social. Most Facebook users aren’t doing business there, even though it might seem that way to us internet marketers, so if you hit them with a high-pressure pitch (paid or not) it’s probably not going to go over so well.

Once again, it comes down to building relationships with people first so they know and trust you. Once you establish that trust, you can start to ease them over to your websites and other offers.


Hopefully this article has given you a bit better idea of some of the ways that you can generate traffic to your website, but also what you should be doing with that traffic once it gets there.

New traffic sources constantly come and go, but most of the strategies we’ve discussed here have stood the test of time. While it never hurts to test new strategies and add them to the mix of what you’re doing, don’t let yourself get caught up in the latest „shiny object“ that promises unlimited traffic with little or no work.

Those kinds of promises are generally too good to be true, and even if they do work as advertised it’s usually going to be short lived. Once all the people looking for a magic button start abusing the technique, it won’t take long for it to stop working.

If you build your traffic generation strategy on a solid foundation, you’ll be seeing more and more visitors coming to your website for years to come.

Immobilienmakler Heidelberg

Makler Heidelberg

The Best Bitcoin Trading Platforms

Cryptocurrency has not only given the fastest way to transfer the money, but also a new entity to trade with and to earn money apart from the stocks and other commodities. While you can directly sell and buy Bitcoin, you can also use Bitcoin trading exchanges to continue your trades in cryptocurrency. There are a lot of exchanges where trading Bitcoin is safe and secured and also the customers are facilitated with many extended services. Being a cryptocurrency investor or trader you can choose any of the exchanges for your comfort. It is however recommended to sneak peek into the reviews of some before opting out the one. Below is a brief review of top Bitcoin exchanges around the world.

CoinBase: It is probably one of the most reputed and largest Bitcoin trading exchanges with dual facility trading directly and through the wallet. CoinBase was founded in the year 2012 as through venture finding of Y-Combinator and since then it has rapidly grown. It has many lucrative services like multiple options to deposit and withdraw cash, money transfers between two CoinBase are instantaneous, Wallet facilities with multiple signature options for more secure transfers, Bitcoin deposits are insured for any loss etc. CoinBase has the wide variety of payment partners of Europe and US, who seamlessly allow the transactions to be carried on through them. It has relatively low transactions fees and offers Bitcoin trade along with a large number of Altcoin trading as well.

CEX.IO: One of the oldest and reputed exchanges which was started in 2013, London as Bitcoin Trading exchange and also as cloud mining facilitator. Later its mining power grew such enormously that it held nearly half of the network mining capacities; however, it has been now closed. „CEX.IO“ allows customers to expand to the much larger amount of Bitcoin trades, and it has the facility to make available the Bitcoin at requested price instantly. However, for this exchange charges a bit high exchange amount, yet this is compensated for the security and facilities of allowing multi-currency transaction (Dollar, Euro, and Ruble) to buy Bitcoin.

Bitfinex: It is one of the most advanced trading exchanges and it particularly suited to the experienced crypto-currency traders. With high liquidity for the Ethereum as well as Bitcoin, this exchange has better options like leveraging, margin funding and multiple order trading. Apart from this Bitfinex offers the features of customizable GUI, many orders types, like limit, stop, trailing stop, market etc. This exchange also provides about 50 currency pairs that can be traded and with easy withdrawals for all. One of the largest exchanges in terms of volume traded Bitfinex offers pseudonymity for trades and only for some of the services it requires identifications. The only drawback with this exchange is that it does not support the buying of Bitcoin or any other altcoin through fiat transactions.

Bitstamp: It was founded in 2011 and is the oldest of exchanges who offer cryptocurrency and Bitcoin trades. The most respected because despite being oldest it has never been under security threat and tills recently. Bitstamp currently supports four currencies Bitcoin, Ethereum, Litecoin and Ripple and is available with the mobile app as well, apart from website to trade. It has lovely support for the European users or the traders having their account in Euro Banks. The security is advanced and of cold storage type, which means the coins are stored offline.So you can say it is wholly not possible for any hacker to infiltrate. Last of all its complex user interface suggests that it is not for the novice user but for professionals and it offers relative low transactions fees.

Kraken: It is one of the largest Bitcoin trading exchanges in terms of the liquidity, euro crypto trading volumes and trading figures of Canadian Dollars, USD and Yen. Kraken is most respected exchanges steered through the turmoil of cryptocurrency trades and has managed to keep the amounts of customer safe irrespective of the other exchanges being hacked at the same time. With 14+ cryptocurrency trading facilities, the user can deposit the fiat as well as cryptocurrency along with the similar capacity for withdrawals. However, it is not suited for beginners yet it has better security features and low transaction fees relative to CoinBase. Most important factor for Kraken is that it is trusted in the community and has been first to display the volumes and prices on Bloomberg Terminal.

Immobilienmakler Heidelberg

Makler Heidelberg

Engage Online Visitors With Powerful Content Marketing Services

From the time Google started filtering content rich websites and placing them on the top of search listings – everyone is putting extra effort to create great articles to engage readers. It is now the key to determine the success or failure of brands and products. With the rising competition, it has become important to make your website look appealing with easy navigation and great layout. But, if your content is weak, all these other things are simply a waste.

As the technology advances, online businesses are getting revolutionized, in terms of marketing. Great quality blogs have become indispensable tools for your online campaign. Therefore, the success of your web marketing campaign heavily depends on content. It is designed to provide information about your services and products in just a click.

Interesting Ways Content Marketing can help Websites:

From lead generation to fan engagement, article and blog posts are valuable tools for online marketing at every stage. Below are some of the most important ways content creation and distribution can benefit your business:

SEO Building: The more popular your blogs, the better are your website’s online authority on the search engine results. However, both the volume and quality comes into play for a growth in search engine ranks.

Spread Awareness: Offering your readers with a valuable piece can be effective to introduce your brand in the web arena. If your potential customers like what you provide them, they will come back to your website time and again.

Data Collection: With more users engaging with your article, it gains a better opportunity to bring target audiences closer. Once you understand what your audiences want – you will be able to effectively begin content marketing services.

Drive Web Traffic: One of the main functions of articles and blogs is to bring people to your website and make them stay. However, only quality must be taken into account to make your visitors stick around for a long time.

Elevated Conversions: The ad of your brand products on another website is a way to engage users. But, providing them with a call-to-action button can make them sign up in your website or buy a product.

Content Marketing vs. Other Marketing Strategies:

The marketing professionals, when working with a sponsored ad can confirm on the ROI. The ad copy determines the success of the company and increases its chance to be seen by the potential client.

Content generation resonates with visitors, but making sales from it is no easy feat. When a website has the right amount of articles and blogs, it can easily form a connection with its potential users. But, with the social networking profiles connecting millions of fans, online promotion to reach the potent client have become simple. It is a powerful medium that brings web traffic and doesn’t require shelling out millions of dollars to make sales.

Hiring content writing services online is deemed as one of the best marketing tools in the web arena. The result it provides is much more permanent and profitable in bringing success to your online business.

Immobilienmakler Heidelberg

Makler Heidelberg

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