Biometric Visitor Management System: Reluctance To Accept This Device

Face recognition technology is a highly popular technology in the security industry. Its utility is growing day by day. Today, one may easily come across this application at corporate offices, educational institutes, government sectors, and other places. It can be combined with a time attendance system to mark the time keeping habits of the members of a certain premise. It can be combined with an access control to restrict unauthorized entree into any area. This technology can also be combined with a visitor management and control to manage the large number of visitors in a premise.

There are innumerable benefits of installing a biometric visitor management system in the premise. Some of them can be as listed below:

*It lets the user to record the details of all visitors in a premise systematically. New visitors are auto enrolled and repeat visitors are auto detected.

*Modern applications have the facility to blacklist visitors. It sounds an alarm when a blacklisted visitor enters the premise.

*Biometric visitor management system also provides the facility to manage appointments. It also enables any last minute changes in the appointment given.

*Reports of various formats can be generated at regular intervals. It will contain all the details about all the visitors coming into and going from a premise.

There are many more advantages of installing this system in the premise. Still, people are reluctant about accepting this application. Hassles involved in adapting to a new technology are the main reason behind! Pen and paper based registers, though cumbersome, are easy. One need not learn how to operate them. The case is not the same with a visitor management and control mechanism.

However, if everybody would have kept the same mentality, the world would have never progressed to what it is now. Man would still be hunting animals for food and wearing tree barks and animal skins. Only if people begin to accept any new technology does it stand a chance to improve further. Besides, modern biometric visitor management systems have developed to a considerable extent. The vendors provide complete solution majority of the times. They indulge in installation of the system, its maintenance, and also provide support during its operation.

Any premise having a large number of visitors can go for a biometric visitor management system. It is better to opt for a complete solution provider than a mere vendor. Its maintenance becomes easy in such a situation. After the client finalize on purchasing the visitor management and control, the workers of the company visit and survey the site. They install it by themselves under the supervision of the client and charge installation charges separately. They generally charge a minimal fee on a per year basis for its maintenance. Most of them offer online and on phone support to the buyers for easy operation.

Modern applications are easy to use. Their operation can be easily learnt. It is a folly to refrain from the use of a biometric visitor management system only because its operation seems confusing at the beginning. The application is not as hard to use as made out to be! Besides, researchers are continuously working on this device to improve it further. One should not be reluctant to install this application when its operation is profitable to the premise.

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The Melian Dialogue

I was once asked to study and discuss the opposing views of Athens does Thucydides present in „Pericles‘ Funeral Oration“ and „The Melian Dialogue?“ As I began to study the matter, I wondered why he presented such contrasting views. A focused reading of Thucydides‘ „Pericles‘ Funeral Oration“ and „The Melian Dialogue“ uncovers two obviously contrasting views of the ancient city of Athens. The former, being a funeral oration, depicted Athens as the model city-state, worthy of emulation, while the latter shows the less flattering picture of arrogant, Athenian military aggression.

I believe one of the keys to understanding this contrast lies in the following portion of the funeral oration:

„For there is justice in the claim that steadfastness in his country’s battles should be as a cloak to cover a man’s other imperfections; since the good action has blotted out the bad, and his merit as a citizen more than outweighed his demerits as an individual.“ (Thucydides 3)

Thucydides shows each side of the workings of this ‚cloak‘ in these two pieces. As the fallen war heroes are eulogized before the city in „Pericles‘ Funeral Oration“, their valiant actions, typical for any Athenian, are justified and extolled as he outlines the four ‚habits‘ that have caused Athens to achieve and maintain such greatness. These habits, the young orator, Pericles, son of Xanthippus, rhetorically identifies as the cause of Athens‘ success, „But what was the road by which we reached our position, what the form of government under which our greatness grew, what the national habits out of which it sprang;“ (Thucydides 2) Athens is thus, presented as a prototype city.

„The Melian Dialogue,“ however, reveals what imperfections and demerits are laying beneath its habits and victories. In these two pieces we see Athens, the virtuous city and Athens, the neighborhood bully. The steadfastness and sacrificial valiance of the fallen soldiers is contrasted with the aggressive, colonialism of Athens. Certainly Athens was an envied city, but perhaps she was not as virtuous as she appeared in her own eyes.

Beginning on page two of the translation of „Pericles‘ Funeral Oration,“ Pericles, son of Xanthippus, outlines four habits that have resulted in Athens‘ success. These being: their laws, their balance of work and pleasure, their military policy, and lastly, and their high culture. A brief sampling of each from the text will suffice herein.

The first habit consists of the superior laws and government of Athens. The Athenians were proud that their constitution did not copy the laws of neighboring states; they were rather. Its administration favored the many instead of the few and they felt that this was why it was a democracy. Upon looking at their laws, they found that they afforded equal justice to all men.

Next, the leisurely pleasures that Athens afforded its citizens was vital to their success. They provided plenty of means for the mind and body to be refreshed from the stress of business affairs. They celebrated games and sacrifices throughout the year, and the elegance of their many private establishments formed a daily source of pleasure for Athenians.

Continuing, Athens‘ military might was an important aspect of their society. „If we turn to our military policy, there also we differ from our antagonists. We throw open our city to the world, and never by alien acts exclude foreigners from any opportunity of learning or observing… “ (Thucydides 2) Interestingly, Pericles positions Athens as the protagonist who is simply defending herself from the ‚antagonists‘. Later, he employs the word assailants as well. This time, he admits that Athens, herself, also plays the role of the antagonist, „For Athens alone of her contemporaries is found when tested to be greater than her reputation, and alone gives no occasion to her assailants to blush at the antagonist by whom they have been worsted… “ (Thucydides 3)

Finally, the culture of Athens was highly sophisticated one. „Nor are these the only points in which our city is worthy of admiration. We cultivate refinement without extravagance and knowledge without effeminacy; wealth we employ more for use than for show… Our public men have, besides politics, their private affairs to attend to, and our ordinary citizens, though occupied with their pursuits, are still fair judges of public matters.“ (Thucydides 3)

Far removed from the proud citizens of Athens finest, Thucydides turns our attention to the front lines of battle in „The Melian Dialogue.“ Here we see a glimpse of what Pericles would never share with the distinguished citizens of Athens. Simply stated, the Athenians came to the island of Metos to enslave, or to kill the Melians.

The first peek behind their honorable cloak of steadfastness in one’s country’s battles is the sheer magnitude of their army. They overwhelmed the Melians with a show of force. The Athenians also made an expedition against the isle of Melos with thirty ships of their own; sixteen hundred heavy infantry, three hundred archers, and twenty mounted archers from Athens, and about fifteen hundred heavy infantry from the allies and the islanders. They intended to force the Melians into servitude. This is a stark contrast to „We throw open our city to the world, and never by alien acts exclude foreigners from any opportunity of learning or observing… “ (Thucydides 1)

Actually, the real mindset of the Athenians viewed the Melians as inferior. They saw them as islanders and weaker than others rendering it all the more crucial that they not succeed in defeating „the masters of the sea.“ (Thucydides 2) In the remainder of this conference, The Athenians go on to deride the Melians‘ hope, strength and even their trust in the gods. This is the ugly side of Athens. Perhaps the fifth habit responsible for Athens‘ success was her aggressive military conquests.

Why did Thucydides present such contrasting views in a simple funeral oration and „The Melian Dialogue“?

Undoubtedly, he was privy to much of the inner workings of Athenian politics, scandal, and hypocrisy. He wanted to savage nature of Athens‘ success to be seen and judged in the same light as its finer attributes. He wanted to expose the realities that came with a democracy that favored the many instead of the few. He understood the dangers of elevating the beloved, hidden ‚imperfections‘ of the state at the expense of human life and dignity. He wanted his readers to understand these things equally as well.

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How to Choose Keywords to Increase E-Commerce Website Traffic

Finding appropriate and user centric keywords can add vitality to your content right away and also score you added points among the major search engines. Correct usage of the keywords determines better traffic density that is responsible for the success or failure of your e-commerce website. Follow these simple steps to understand the appropriate usage of keywords to increase traffic for your e-commerce websites:

Think like a customer/visitor

The most appropriate way to increase business sales is to think like a customer. Think what your customer would likely to enter while searching for your product or service. However, the most appropriate keywords for your e-commerce site are not always the ones that seems most appropriate to you, that is why, consulting a reputed and well experienced SEO company can prove to be the best option to get targeted traffic to your site. These companies understand the search engine guidelines and provide keywords that work.

Consult professionals to find your target market

Finding your target market is the first step towards increasing website traffic for your e-commerce site. For example, if you sell kitchen products, make sure to target customers that are interested in buying kitchen products such as restaurant and food joint owners or seek advice from SEO experts. They keep records of various sites or forum boards and know where your potential customers would be.

Find a SEO marketing expert

No matter how much effort you put in, nothing can get you the kind of results an SEO expert can. Finding an SEO marketing expert is the most appropriate way to get targeted traffic especially for your e-commerce website. They understand the in and out of business and use keywords that not just bring traffic to your website but also make you reach the top pages of search engines. You can also hire SEO services for developing content that include appropriate amount of keyword density, give adequate information to the visitor about your products or services and also persuade them to buy your products.

Choose Best SEO package

Getting visitors to your site is only half work done, it is very important to persuade them to stay there and take interest in your products or services. Once you get them there, provide exactly what they are looking for. If a prospective customer searches for a product and lands on your site, it is significant that he finds exactly what he is looking for easily, or he might get confused and hit the back button on his browser and go on to the next site on the list. Avail SEO packages specifically for your e-commerce sites from a reputed SEO company to make sure your website is uncomplicated to navigate and keeps the visitor from leaving prematurely.

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SEO Services Essential for Your Website

When a website is being designed, the next thing that concerns everyone is traffic into the website. If your website does not have sufficient traffic it is actually not serving the purpose for which it was created. In order to make sure that your website is actually serving the purpose it was made for, it is important that you do a little bit of Search engine optimization for your website. SEO services are techniques that can add the missing ingredient the flavour and the traffic to your website.

SEO services are carried out on websites in order to publicize them on the internet and to attract traffic into the website. It works by getting your site indexed in the search engine web directories. Here are a few factors which you should always take care of before you begin your search engine optimization services. SEO should always begin after a thorough research of the market done by an expert in the field as it is quite a complicated task.

A website is generally developed for users. Hence usability must be given a high priority in website designing. But it is always an added benefit if your website is created keeping your search engine optimization requirements in mind. This will make your website popular in the search engines much faster than the other websites that are yet not ready to hit the search market.

SEO services help in tapping the potential of your brand market and shall make sure that your website is always occupied. By being occupied it is meant that the website is always having visitors coming into the site. A well marketed and optimized website has much better chances of being able to convert traffic into leads. The greater the leads in your website the higher is the success of the website.

There are several SEO services [] that you can avail in order to make sure that your website is completely utilizing the availability scope Online. Some of them are organic search, PPC campaigns, article marketing, link building etc.

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Discover the Right Way to Get Visitors From Social Bookmarking Sites

Social bookmarking is a valuable traffic generating tool used by Internet marketers. It is valuable for finding a large variety of visitors from all over the web. However, if you want to be successful at driving the proper type of traffic to your website, you have to have a well thought out plan.

You’ll also want to refine your particular way of working. You probably want Google and other search engines to give you top ranking. While this can be difficult for some and take some time, it is achievable. This article will tell you how to get started and follow through with a successful social bookmarking campaign, and to enjoy its benefits.

First and foremost, your bookmark’s title doesn’t need to match your article’s title. It’s just not necessary. As a matter of fact, you want to do your best to make it different and alluring; that is unless the title of your website is already very enticing. This is important as it is the main factor in determining whether or not people will go to your website. You need your title to attract peoples attention enough that they decide to visit your site and read your article.

Your title will be one of thousands, so it is important to make it stand out as unique. Having a good description of your bookmark is almost as essential as having an enticing title. This short description should intensify the main hook and should continue the „interesting streak“ from the title. You want to make sure that you don’t give away a whole summary here, but just some information that will seal the deal and convince the reader to click and read. This strategy can work for driving traffic to not only articles but also to videos or blog posts. If you are trying to get traffic to your blog, it is vital that you do not bookmark the homepage of your blog. It is foolish and ineffective to bookmark the home page.

If you do this, you will provide no more opportunities for more bookmarks. It can also become very random. Rather, you should bookmark a post that you want traffic driven to. Bookmarking the precise blog post not only takes people right where they want to go, but it allows you to track exactly which posts are drawing peoples attention. You can use it to monitor what the people want. Regardless of what type of content you are linking, be it post or video, avoid the root domain and choose the exact URL.

There are tons of social bookmarking sites online, but the vast majority of these are low quality. They won’t gives you good results and they aren’t helpful with search engines, either. What is the difference between these various social bookmarking sites? How do you know you are using a quality site? Your first option is to Google it. The more results you get for it, the better it is. You may also want to see if there are many blogs about it or if it is the center of conversations. You need to go for quality, not just quantity. Your success with this strategy goes beyond how many bookmarks you have but greatly depends on what quality they are. This is one of the most common reasons many don’t see results. So, put in the time and the effort required to reap long term results from social bookmarking and get targeted traffic to your site.

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Avoid These 6 SEO Myths at All Costs

You have probably heard them all before. SEO is just a matter of doing this and tweaking that. Well, there is a little bit more to doing it right. Avoid these 6 SEO myths at all costs and you will be on the right track.

1. SEO is easy.

Maybe for the pros who do it every single day, all day long. Even then, there’s a learning curve and to keep up with the curve, the learning must always continue. That said, search optimization isn’t necessarily a hard thing-it just requires experience, applied knowledge, and the time to make it all happen.

2. SEO is built in to my theme.

Don’t believe it. While many website themes advertise their „SEO-friendliness,“ all this really means is that they are ready to be SEO optimized. Without taking an all-inclusive approach of optimizing the complete finished site (with all content), it’s impossible to really optimize in any way. Optimizing the site code is one thing, but optimizing the entire package is another ballgame altogether. Plus, this is another good reason to avoid using theme or template-based sites.

3. SEO is just a matter of Meta-tags.

Not so. Meta-tags are relevant and do play an important role in a site’s overall SEO-factor, but it’s just one small piece of the overall pie, so to speak. In 1998, optimizing Meta-tags only was a great way to get ranked highly. In 2010, it’s really just an incidental factor.

4. SEO requires me to get hundreds of incoming links.

Maybe, maybe not. Having just a couple really great quality backlinks is usually better than having dozens of irrelevant, low quality incoming links. The key to liking and SEO is to maintain a balanced link profile that aims for all kinds of links with all kinds of anchor text. Links need to be natural.

5. SEO is simply a matter of producing lots of content.

Having more content certainly helps…when it’s well-planned and brings something of value to the visitors. But just adding lots of filler content in hopes of boosting search engine rankings is really not a very wise strategy.

6. SEO means I need to use an artificially high keyword density in my website copy.

Don’t force keyword density in articles. While representing your targeted keyword phrases solidly in your copy is a good thing, there’s also a fine line where being helpful crosses over to being spammy. Never focus primarily on a percentage, number, or keyword density-aim first to create really high-quality content that’ll be appreciated by your visitors.

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Keeping Assad in Power Is the Only Way to Peace in Syria

To understand the extent of complexity in the Syrian conflict, some of the views of Jamil Sawda, a Syria specialist, in his August 29, 2013 interview with ABC news are examined. [1] Who is supporting whom, and what comes next for the country. His views as an expert on the subject are quite similar to mine and are used in expressing and fortifying my views.

Foreign countries, particularly some of those from the Gulf area, to compete for influence, are backing their own militant or political groups. At the same time, insurgents have been increasingly dependent on foreign-sponsored support for their logistics that only foreign governments, not jihadi extremists, can supply. In this process, eager to maintain their own financial supporters, they end up to do other countries biddings which make extremely difficult the prospect of a unified opposition.

So far, the reason for the prominence and success of hard-line insurgents in 2012 and part of 2013 has been their superior material resources. Significant hard-line forces such as Ahrar al-Sham, a leading member of the Syrian Islamic Front and Free Syrian Army, an umbrella of various groups, have had a growing presence on the ground and on the front-line of most offensive attacks. The Syrian Muslim Brotherhood, with no doubt is ready to make a comeback to become a major player mainly because secular opposition groups are badly divided while Islamists are highly organized.

More likely, the Muslim Brotherhood would support rebel groups.They have their own militia gathered under the Shields of the Revolution and the Committee for the Protection of Civilians. The complexity develops further due to the deep-seated division within the opposition forces themselves, each vying for dominance.

Developments favoring he government

According to Dr. Christof Lehmann, an independent political consultant on conflict and conflict resolution, a successful subversion of the Syrian government with militants becomes increasingly unlikely [2]. His views are supported if we realize that the military forces have inflicted heavy losses on the NATO and GCC backed insurgents. Also, a direct military intervention by Turkey, Saudi Arabia, Qatar, Israel, or any of the NATO member states becomes increasingly unlikely, while Russia and China continue preventing another Libya-style intervention. Meanwhile, Russia, Syria and Iran seem successful at conveying that a military aggression against Syria would have catastrophic regional and potentially global consequences. At the same time, the government has not only been very active, but very successful in molding opposition parties reform movements as well as religious and ethnic groups into a coherent and constructive alliance for peace, reconciliation and reform.

The government’s strategy of inclusiveness and amnesty on one hand, and combating terrorism and armed subversion on the other, continues to pay peace dividends. The question is, how long time will it take and how many lives will be lost on both sides or injured, before international diplomacy begins constructive negotiations about the core issues that caused the crisis.

The national reconciliation process is beginning to gain momentum, as national Reconciliation Minister Ali Haidar tours Syrian provinces to boost the implementation of the political program that has recently been approved by the government and representatives of opposition parties, religious communities, reform as well as youth movements, tribal and ethnic groups agents, and others who are taking part in realization of the program.

A new initiative of the government focuses on repatriating those who went abroad to join the foreign backed subversion attempts. The Syrian Minister of Interior, Lt. General Mohammad al-Shaar has stated that border crossing centers will offer all necessary facilities and assurances to all opposition forces which enter the country to take part in the national dialogue.

The latest initiative is a continuation of a successful strategy, which the government has consistently used since the onset of crisis some two years ago. Several general amnesties have yielded results, giving those who initially have been misled or swept into the events by the force of the situation, a possibility to return to a national life, and take active part in the reform and reconciliation process. The general amnesties have especially given possibility to those who initially took up arms, but who became increasingly concerned about the influx of Salafist terrorist organizations, to realign themselves with the peaceful reform process and the Syrian armed forces.

Up to the present, the armed forces have continued their crackdown on terrorist groups in Daraya, Douma, al-Husseineih, al-Bahdalieh, and al-Dhivabieh in the greater Damascus Region. The army has also confronted insurgents in the al-Fashoukh farms west of the city of Daraya. Insurgrnts here have taken substantial losses.

Clashes took also place on the Darab al-Hidad road to the National Hospital and at Shreida Square where the military confronted remnants of terrorist cells, and in several other locations throughout the country including the greater Aleppo region and Idlib, where an insurgent attack on the Central prison has been repelled in Hama and Daraa.

Speaking in Damascus in mid-August Assad praised recent gains by his military forces across the country and said „War is only way to end terrorism“ „Syria can finish off insurgency within months if people fight with the army through a popular war.“ Unity between the army and people will terminate terrorism, he said.

„Terrorism and politics are complete opposites,“ said Assad, who considers all rebel groups and many opposition figures fighting for his ouster as“ terrorists.“ „There cannot be political action and progress on the political track while terrorism hits everywhere.“ he told prominent members of Syria’s clergy, business, and arts community gathered for an „iftar“ to break the fast during the holy Muslim month of Ramadan. „No solution can be reached with terror except by striking it with an iron fist,“ he has said.

At the same time, the presence of foreign fighters has grown among rebel ranks and al-Qaida-linked groups have taken control of some opposition-held territory worrying supporters of the opposition in the West and the Middle East. [3]

Israel wants to keep Assad in power

An informed investigation of the crisis in the region clearly point out deep troubles Israel faces surrounded by enemy states except Syria. Its leaders are keenly concerned with developments and express their worrisome views.

According to Jerusalem (AFP) May 22, 2013 – Middle East, the head of Israel’s air force has indicated that unrest in the region increases the chance of Israel becoming embroiled in a surprised war. There are indications that Israel wants to keep Bashar al-Assad in power but suitably weakened because an Islamist regime taking over in Damascus would be much too dangerous.

Although Israel has not formally acknowledged mounting the airstrikes, there is little doubt which country in the Middle East could have carried them out. The targets were all Russian surface-to-air or Iranian surface-to-surface missiles. The Israelis say, they were to be handed over to Hezbollah, the Iranian backed Lebanese Shiite movement whose forces are fighting by thousands alongside Assad’s troops.

According to Abdul Qader Saleh, commander of the rebel al-Tawhid Brigade, the Syrian opposition was on the verge of taking over Assad’s weapons caches, and that is why Israel attacked Syria. The assault was in support of Assad. He added that Israel is cooperating with Iran and Hezbollah – its two most dangerous enemies – to prevent the fall of Assad, who has defended Israel’s borders for more than 40 years.

Efraim Halevy, the former director of Israel’s Mossad intelligent service, gave some weight to the assertion that Israel doesn’t want to see Assad gone. „Israel’s most significant strategic goal with respect to Syria has always been a stable peace, which is not something that the current civil war has changed,“ he wrote in the May edition of Foreign Affairs.

„Israel knows one thing about the Assads, for the past 40 years they have managed to preserve some form of calm along the border… Indeed, even when Israeli and Syrian forces were briefly locked in fierce fighting in 1982 during Lebanon’s civil war, the border remained quiet.“

However, it seems that a much profound line of thought regarding the strategic self-interest occupies the Israeli mind. Keeping Assad in power means Iran, which Israel’s prime minister Benyamin Netanyahu considers as Israel’s greatest enemy, will be tied down keeping its sole Arab ally and its only pass way to Lebanon in power. The same kind of interpretation is expressed by Thanassis Combsnis of the Century Foundation think tank in the Journal of Foreign Policy: „The conflict shows no sign of ending and as foreign aid to the rebels escalates, Iran will have to pour in more and more resources simply to maintain a stalemate.“ ]4]

In Conclusion, at the moment, Iran, Lebanon, and Russia are allies of Assad and assist him in his battle against terrorists which include also the insurgents. Israel strongly supports keeping Assad in power but somehow weekend. Assad’s military is gaining ground nearly everywhere, and his programs of amnesty and reconciliation and allowing some provincial reforms places him in a dominant position. There seems to be no reasonable or easy solution to the crisis. The acceptace of foreign control of solving the issue of chemical weapons as proposed and mediated by Russia gave Assad the opportunity to remain in power for quite a while. Some countries in the region and the opposing or foreign groups within Syria must choose the least of two evils, Assad or extremist Islamists. The choice seems to be obvious.

Dr. Reza Rezazadeh (B.S.M.E., LL.B., J.D., LL.M., Ph.D., S.J.D.)



[1] Jamil Sawda previously worked on the Iraq Desk at the UN in New York. He holds a BA from Macquarie University, an MA on Middle East and Central Asian studies, an MA on Diplomacy and a Graduate Diploma on Strategic Affairs from the Australian National University. He is currently a Ph.D. candidate at the university of Canberra focusing on diplomatic relations between Lebanon and Syria.

]2] Dr. Christof Lehmann is the founder and editor of nsnbc. He is a psychologist and independent political consultant on conflict and conflict resolution and a wide range of other political issues. His work with traumatized victims of conflict has led him to also pursue to work as political consultant. He has been a lifelong activist for peace and justice, human rights, Palestinian rights for self-determination in Palestine. He is also working on the establishment of international institutions for the prosecution of all war crimes including those committed by privileged nations. In 2011 he started his blog nsnbc and in 2013 he turned nsnbc into a daily, independent, international on-line newspaper at

[3] Reuters Report, „Syria’s Assad: War Is Only Way to End Terrorism“. Voice of America, August 5, 2013.

[4] See Space War Report, by ITT Technical Institute, „Israel Wants to Keep Assad in Power“. Beirut, Lebanon (UPI) May 22, 2013.

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Drive Tons of Traffic by Submitting Your Website For Free

‚Links‘ play a major role in determining your ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely. One simple way to obtain back links is to submit your link to directories. Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. „Directory submission“ is a website optimization strategy that no website owner should ignore.

Directories catalog links for easy access to users. Much earlier, directories were the primary source for web users to find websites on various topics. Today search engines have taken over but directories have not lost their importance yet. You cannot obviously expect too much traffic from a directory submission. But you can expect an improvement in your search engine placement.

Here is how it works. When submitting to a directory, the major hindrance as well as the major benefit lies in the human editor. Your submission will be viewed by an actual person who determines how relevant and unique your website is. After passing his scrutiny and editing, your website will be accepted in the directory. This automatically establishes the credibility of your website; hence search engines will consider links submitted to directories.

Note how important listing in a directory is. If your website is low on content but rich in images, flash content, etc. search engines may not be able to categorize your website when the search spider visits your site. By submitting to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic.

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Professional Copywriting Services Can Help You Gain and Retain Your Visitors

This is the world of advertisements. Even if you have talent, it is of no use until it is promoted and marketed well. Same is the case with any business that needs good marketing. After having a website of your own and promoting your product or service through it, what you want is apt advertisement, marketing, website promotions that will enable people to know about you and your services. This job is basically handled by a copywriter and internet marketer. Or we can say that a copywriter is one who attracts visitors to your site with power of words and search engine optimized text.

In this competitive era, it is definitely not an easy task. So hiring professional copywriting company is said to be the best decision ever made. Why is it so?

Why hiring a professional copywriting service is better than individual copywriting?

– At competitive prices, a copywriting service uses the best word power in their armor to make the content rich in keywords. They are also well-trained experts who know where and how to place the keywords to accentuate the search engine optimization.

– Especially if you are a small-scale businessman, you definitely do not want to extend your expenditure enormously for creating your own company portfolios and banners with specific advertisement strategies. With hiring just copywriting services, you render your site to the best advertisement with effective target customer building.

– Copywriting services are the only sources from which you can gain unique content. Unless your content is persuasive, you cannot be assured of saturating internet the right way. With the right and regularly updated content, your visitors will visit the site frequently. Thus, persuasive copywriting is the means that can turn your dream of flourishing business into reality.

– The copywriting services focus their attention to give you quality and interesting content that catches attention of even a casual reader. This enhances the performance of the site to great extent.

– Most of the times you as the owner of your business have the right words for your product or service. But you do not understand the way in which the words should be put. This task is handled by copywriting services for you and well-researched high quality content is prepared as per your directions. You can safely rely on their expertise and for retention of your visitors for long term.

– When you find the right copywriting services catering all your needs, it is very much cost-effective for you. Especially when the issues of producing sales letters, brochures etc come up, they can be expertly handled by copywriting services. So, you need not go for other services for preparation of these things essential for your business.

– Finally, turning your site visitors into your customers is the most crucial job for copywriters and only a sophisticated copywriting agency can do your copy in a professional manner so that the readers are persuaded to buy the product or services.

No doubt professional copywriting services can be very helpful and cost-effective for your business. You can reliably trust them to improve your SEO ranking and thus gain and retain your visitors!

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Ghana Life: Do Visitors Need More Than English?

Ghana, in common with most other countries that were once British colonies, adopted English as its official language on gaining independence in 1957. This avoided having to decide which of the more than sixty vernaculars should be so designated. However, the vernaculars are fit and well and spoken in most homes, informal workplaces, markets and everyday social gatherings. Foreigners planning to visit Ghana on medium or long-term business or development aid assignments often ask if it is useful to learn one of the local languages. The answer always depends upon the nature of the assignment and where it is located.

There seems to have been a period of a decade or two after independence when English was not only widely spoken, at least in the southern half of the country, but also very well spoken, but by the mid-1970s officials of the British Council were saying that the best English speakers were already in their forties. A steady decline has continued. It is difficult to say if the number of fluent English speakers has fallen or that rapid population growth has increased the proportion of people who have had little or no opportunity to learn the language. The result, however, is that for those foreigners who wish to communicate with many people at all levels in society, the need to speak a vernacular is greater than it has been in the past.

All professional people in Ghana: government officials, teachers, etc., as well as those who deal with foreigners on a daily basis: hotel staff, shop assistants, tourist guides, etc., all speak English fluently, and for those visitors who will only interact with such people no other medium of communication in needed. The same could be said of those whose main activity is to be undertaken in the major cities of Accra, Tema, Kumasi, and Takoradi, and perhaps in most of the rest of the regional capitals. For the occasional venture beyond these limits willing interpreters are easily found, but for those who wish to communicate directly and regularly with wider circles, both socially and geographically, the acquisition of a vernacular is beneficial.

The next question to be asked is which vernacular is most useful? With so many to choose from the answer could be extremely complex, especially in the north where it seems like every village speaks a different language from its neighbours. In practice, however, a simpler answer can be given. One language, Twi, the vernacular of the Akans, is widely spoken over the southern half of Ghana. The three main dialects, Asante, Fanti and Akuapem, are mutually comprehensible, as are some minor dialects and regional variations, and because Twi is so widely spoken, many Ghanaians of other tribes have found it useful to acquire a degree of fluency.

Apart from Twi, as a first language to learn in Ghana, three other languages are worthy of special mention. Many foreigners take the trouble to learn Ga, the vernacular of the capital city, Accra, and others study Ewe, the language of the majority of the people of the Volta Region, located east of the Volta River and once part of German Togoland. The third language, Hausa, is spoken more widely in West Africa outside of Ghana, and foreigners who have some Hausa from service in Nigeria and elsewhere will find it useful in northern Ghana and amongst colonies of northerners in the south. Some Hausa words have been adopted for general use in Ghana, especially in relation to markets, trade and horses.

The foreign visitor to Ghana who speaks both English and Twi will find that s/he can communicate with most people in most parts of the country. For those whose work will take them for an extended period to a location with a different mother tongue, the acquisition of that mother tongue would be useful. This is roughly the policy adopted by foreign agencies with volunteers posted to all parts of Ghana, such as the United States Peace Corps and British Voluntary Service Overseas (VSO).

Immobilienmakler Heidelberg

Makler Heidelberg

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