Increasing Website Traffic, With Quality Context


Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple.

Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and strong functionality.


It is good business to provide a way for customers to contact you, either by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Make sure that orders are filled properly and promptly, with the least possible inconvenience to the customer.

Here is a look at where website visitors come from and how to maximize each traffic channel:

Direct visitors – These are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Memorable domain names – Choosing the right domain name to represent your business online can have a significant impact on visitor traffic. An existing business should generally try to use an established name as its domain name. For example, Joe’s Beach Pails should obtain a domain name such as or By doing so, Joe is taking advantage of the branding that his company has achieved. People who are already familiar with the real world Joe’s Beach Pails company will easily remember the domain name, which will make locating the website more intuitive.

Offline advertising and promotion – Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways and brochures that feature a domain name are all excellent ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website where you can display more detailed sales information and encourage the visitor to make contact or to buy.

Viral marketing – The premise of viral marketing is that there is nothing quite as valuable as a friend’s referral. On the Internet it is quick and easy to let someone know about a great website, company or product. Like a virus, a good idea can be spread at an incredible rate, passing from person to person and steadily increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective, inexpensive promotional tool.

Visitors who find you through search engines – Most people find websites through the help of a search engine or directory, so it is important that your website be properly listed and accessible to users.

Search engine services: Since listing a website can sometimes be a complicated process, you may find it easier to hire a business that specializes in search engine submission and website optimization. When you do, it is a good idea to check into the business‘ deliverables, follow-up services, customer service and track record.

Paid ads – All major search engines and directories offer a range of advertising options to suit every budget and every type of marketing campaign. Here’s an overview of some of the options that are available:

Buying a higher ranking position – Search engines will provide your business with a higher ranking position if you buy a search term. For example, the term „fishing“ may be bought by B’s Fishing Store. When a visitor searches for the term „fishing“, B’s listing will appear at the top of the list, but will be identified as a paid listing.

Pay-per-click ads – Some search engines and websites offer an advertising option in which you are only charged for the actual number of clicks to your website. For example, when a visitor searches on the term „fishing“, the ad and the link to B’s Fishing Store website is displayed. If the visitor actually clicks on it, then B’s Fishing Store will be billed.

Banner ads – Many sites offer banner advertising. You can negotiate various deals and models. Banner ads can be set to display based on the demographics or behavioural characteristics of the visitor (such as last few sites viewed) which are tracked through the visitor’s browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.

Linked visitors – By its nature the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible link back to yours. Many search engines also use the number and quality of links directing people back to your website when calculating the ranking position: the more quality links, the higher the position. Note, however, that paid links won’t impact your ranking; only organic (free) ones will.

Depending on the type of website you have, you will have different linking strategies available to you. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.

Free links – Sources of potential free links include:

Clubs, organizations, and business affiliations to which you belong

Partners, suppliers, resellers, distributors, wholesalers, retailers

Niche business directories, government directories or non-profit organization sites

Paid links – Some of the same sources as above, plus:

Industry magazines, directories, news sites

Local government or business associations

Resource websites, online malls, search terms, retail directories

Banner/display advertising – This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.

Improving ranking

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.

Tips to improve ranking

Use reader-friendly words over industry terms

Write descriptions that attract readers and that represent your website

Link to reputable, complementary businesses and have them link to your website

Incorporate keywords, but remember that keyword flooding can lower your ranking

Submit your website to topic-specific and audience-specific directories

Limit your use of images and graphs; consider supplementing with plain text links

Promote your website and give readers a reason to visit it

Once your website’s ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.

Thank you for reading

Immobilienmakler Heidelberg

Makler Heidelberg

Increase Traffic on Your Website: The Difference Between Targeted and Non-Targeted Traffic

If you have been searching the web trying to find out how to increase traffic on your website you would probably come across the terms targeted and non-targeted traffic. You need to know the difference between these two types of traffic so you can drive relevant traffic to your website and increase conversions for sales. This article will explore the major differences between the two types of traffic and why it is important for traffic generation.

Targeted Traffic.

You need to focus on getting what called targeted traffic to your website. The aim of this type of traffic is to drive traffic to your website that is interested in your website content and what you are promoting or selling. For example, if your website is promoting wind energy products you want your visitors to be interested in wind energy. Sending visitors to your website that are more interested in cars would not count as relevant traffic. They are not looking for what your site is promoting. By creating this type of traffic to your website you are more likely to make sales as the people visiting your site are interested in what you are offering.

Non-targeted traffic.

Non targeted traffic is traffic that is coming to your website, but is not really interested in what you are promoting. This is generally referred to as ‚browsing traffic‘. This situation usually occurs when certain tags or keywords appear in your website by accident, but are not usually related to the keywords you are targeting. For example, going back to our wind energy scenario, a keyword about solar energy may be placed in the tags or article because they loosely relate to wind energy (such as a reference to solar energy in the website article), and traffic would find its way to your site using this keyword, but it would not count as targeted traffic because your website is about wind energy. Traffic generated through this keyword is not much use to your site as the visitors are unlikely to be interested in what you are promoting.

Your efforts to increate traffic on your website should therefore focus on targeted traffic. Targeted traffic can be achieved by conducting keyword research and identifying what keywords best suite your website and the products you are promoting.

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Makler Heidelberg

Advantages and Disadvantages of Reciprocal Links

When you know you have a great website or product to offer you want the world to know about it too. You could spend a lot of money advertising but in the long run this may cost you more money than you make. Alternatively, you could consider reciprocal links to other related websites. This could boost traffic to your website and the links will also increase your popularity with the search engines.

The advantages of reciprocal links outweigh the disadvantages for several reasons. When you link to another website it allows their traffic to click onto your website which increases your traffic.

When you use reciprocal links, their traffic can become your traffic and you do not face any advertising bills. Reciprocal links can be a great idea for those who are just starting out in their own business or website online and can’t really afford to pay out a lot on advertising until they get more traffic to their site.

The main disadvantage of reciprocal links is that you share everything, including the customers. By placing links to other websites on your site, you are encouraging them to visit these other sites. So, while you may be getting increased traffic, you may experience reduced sales as visitors navigate away to other websites.

You may also need to watch out for reciprocal link scams. You may have seen emails from people requesting to exchange links to your website. Sometimes, these are legitimate, but often they are not and the link to your website may end up on a non-searchable site with a bunch of other links.

This brings us to the point that the value of reciprocal links depends very much on the site where your link appears. If it is on a popular website with plenty traffic and a good search engine ranking, then a reciprocal link is well worth it. However, a reciprocal link is worthless if it appears on some obscure website that receives few visitors.

If someone offers a reciprocal link to your website, make sure to check them out thoroughly to ensure that the link will genuinely be of benefit to your website and your business.

The benefits of reciprocal links for your website will depend very much on your own circumstances and the quality of links you can find. If you are just starting out and are receiving few visitors to your website, some good reciprocal links could help kick start your website. However, if you are already well-established there may be better advertising and marketing options available to you.

Immobilienmakler Heidelberg

Makler Heidelberg

SEO and Digital Marketing: How to Use Them for Business Promotion

SEO is implemented to optimize a website so that its rank or position in SERP i.e. search engine results page is boosted. It can be attained by executing various strategies as well as techniques to attain higher rankings. SEO is nothing but a subset of digital marketing.

Search engine optimization strategy can be divided into main categories: on-page SEO and off-page SEO. Both the strategies are important to the success of an internet marketing campaign, but they are totally different sides of the fence when it comes to boosting one’s search engine ranking.

  • On-page SEO deals with your website or about your website pages.
  • Off-page SEO deals with the authority of your website in search engines.

To sum it up, what you rank for is completely determined by various on-page SEO factors and how high you rank in all major search engines results page largely determined by off-page SEO factors.

Digital marketing and Search Engine Optimization are not synonymous to each other. There are similarities, but both are not same. As discussed, SEO is a part of digital marketing. It is one tool of a digital marketing campaign. For instance, an SEO analyst is concerned about improving a website’s rank and increasing traffic, and a digital marketing specialist is concerned about increasing an organization’s overall online presence as well as visibility to customers.

How Digital Marketing Helps Promote A Business

These days, everyone talks about SEO and digital marketing. Today the matter became very, very important for the majority of businesses having online presentations. Let us discuss how it helps a company to promote a business.

  • It is an effective process of promoting the products and/or services via electronic media.
  • It largely involves the use of different social media channels as well as methods that help a company analyze marketing campaigns.
  • It is more cost-effective than traditional marketing.
  • It helps deliver conversion.
  • It improves the percentage rate of incoming traffic that gets converted into leads – subscribers – sales.
  • It enables you to personalize offers to customers by building a profile of their buying history and preferences.
  • Digital marketing techniques, such as SEO, SMO, SMM and Email marketing generate quick and effective communication with targeted audiences.
  • It delivers better-than-average outcomes in terms of higher conversion rates.
  • It enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
  • By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
  • It is an excellent way of marketing, which enables you to take advantage of the growing importance of social media. You can take advantage of this impact by incorporating social networking tools into your digital marketing campaigns.

Last, but certainly not the least, digital marketing vis-à-vis SEO helps generate better revenues. The higher conversation rate is generated by effective methods delivers a bunch of profits for a business in terms of higher as well as better revenues.

Immobilienmakler Heidelberg

Makler Heidelberg

SEO Tips and Tricks – Popular SEO Tools

Search engine optimization specialists will probably advise you about the effective tools to make your optimization easier. Fortunately, the internet houses thousands of tools that will solve your website problem areas. The following are specific tools and SEO specialists commonly used and visited by many webmasters.

Google Analytics – This is an easy-to-use solution that analyzes a website traffic data. It is a free tool that tracks site activities such as page views, hits, pages viewed per visit, bounce rates and average time spent in the website. This tool covers three SEO elements: search traffic, keywords and content performance.

Alexa – This utilizes toolbars that are installed on internet users‘ browsers. It has been well-accepted by many webmasters for years already due to its ability to measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.

KeyComplete – This is a tool that determines the keywords of competitors through their PPC campaigns. The good thing about KeyComplete is that is an online tool with a lot of useful features.

SEOmoz – SEOmoz has a great deal of effective SEO tools that opens a pathway for users to obtain information from their competitors and receive reports from big search engines such as Google, Yahoo! and Alexa. The tools also feature site error detection, traffic tracking and keyword research.

Widexl – Widel has a link popularity tool that helps webmasters locate pages that are linked to their site. It also has a meta tag analyzer tool that examines the meta tags, keyword density, page load time and others. The Search Engine Saturation, another Widexl tool, checks the linking to websites on six search engines, thus, allowing comparison among competitors.

SEO Logs – SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are On-Page SEO tools that analyze webpages for keywords optimization. Keyword Difficulty Check measures the level of difficulty of a keyword to rank in search engines. SEO Logs also includes Google tools that detects faked Pagerank and produces PR value results. Other tools are the Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Profit Calculator.

Link Diagnosis – It is one of the popular link analysis tools available in the internet. It allows website owners to examine link competition by providing the main details about competitors‘ links. Results will report the anchor text, PageRanks and others. Link Diagnosis runs only through Firefox.

IWEBTOOL – This website has several tools that basically cover most areas in SEO. It has Google PageRank Prediction which „predicts“ ranking in Google; Link Popularity which counts the links of a domain on search engines; Website Speed Test which measures the time of site loading and many more.

Immobilienmakler Heidelberg

Makler Heidelberg

Waterfront Vs Waterview: A Clarification

Owning an ocean front property is a big dream for many people, especially those who are live in an area often bound in by snow and ice. If looking out your front window and watching the waves crash against the shore is your idea of the perfect place to live then this article is for you.

There is a big difference between a waterfront home and a water view home. A waterfront home is one that is located on a water frontage but does not necessarily have a water view. A water-view home is the opposite, and may have a wonderful view of the ocean without actual ocean frontage.


The biggest advantage to a waterfront property right now is the housing slump. This is an excellent time for a buyer to invest in any kind of property, but for water front you may never find lower prices. Because of this, when the housing market comes back, those who have managed to purchase a nice water front property for well below market value will be very happy.

Another advantage of course is the water itself. Who does not want to live where water sports like surfing, fishing, boating and even skiing and parasailing are right outside your front door?


Waterfront property may have a great many advantages for some people like the fresh ocean breezes and the peaceful crash of waves on the shore, but the cons are a deal breaker for many, storms, beach erosion and high property taxes to name just a few. Before purchasing a waterfront home remember that you will have more maintenance then a home with a water view.

Consider for a moment, if what you really want is a home with a view of the water. A view has most of the same advantages of a waterfront home with fewer of the problems. A water view home can easily give you the spectacular views of the water, sounds of the crashing waves against the shore and easy reach of all of the boating and other activities going on down by the seashore. A water front home may or may not offer a water view, may or may not offer easy access to the water itself and has higher maintenance and property taxes.

Immobilienmakler Heidelberg

Makler Heidelberg

The Unsung SEO Efforts That Surprisingly Increase Your Organic Reach of Social Media Profile

It’s an obvious fact that natural reach via online media has been declining in the course of recent years. As an approach to advance a positive client experience (and push organizations to pay-to-play), web-based media stages have executed calculations that fundamentally put your posts in a pool of as little as 1% of your adherents. On the off chance that those individuals draw in with your posts with SEO Vancouver, they get pushed to a bigger crowd. Gradually, an ever-increasing number of individuals see it.

Optimize your online media stages.

Give your foundation more prominent perceivability by exploiting its components. Transfer your logo, add brand pictures, redo your username so it’s effectively perceived, complete your profile with watchword rich depictions, and incorporate an identifiable connection back to your site

Post evergreen content

„Make evergreen substance“ is something that is more difficult than one might expect. An average post via online media, particularly on goliaths like Twitter or Facebook, can have a broadly changed life expectancy. These present likewise need to be locked in. You may work in a boring or dry industry, however, you can in any case figure out how to make your posts stand apart despite the topic.

Post during moderate hours

Another confusion is that you should post when everybody is on the web, however that is simply going to toss your substance into the storm of posts that individuals are seeing. If you delay until non-top hours to post, you’re less inclined to get suffocated in all the commotion.

Use focusing to expand natural potential

This strategy will shift from one stage to another, yet tweaking the settings of your posts to target explicit individuals from your audience can give you a lift in natural potential. For Facebook, you can use organic post targeting to change who will see it. Obviously, you shouldn’t accept that recordings will work for you also, yet it discloses to you that you most likely need to try different things with it.

In addition to the fact that you should change up the blend of pictures, notices, connections, and recordings that you post, yet also use devices like SEO Vancouver Company to get the best details of your profile rankings.

Advance your profiles all over the place

Each spot that your business has a presence in ought to likewise feature your online media stages. On your site, your customer-facing facade, your business cards, the mark on your messages, anyplace you can consider.

You ought to likewise consider adding follow catches on your website so clients to in a flash follow or „like“ your page, without leaving your organization’s blog or site. Don’t forget, you can likewise cross-advance your online media profiles. Turn your Facebook likes into Twitter followers and the other way around. You need your quality to be known wherever which will, at last, develop your natural reach hugely.


This one is extreme since you promptly need to advance your item or administration via online media. However, you can’t generally ponder yourself with regards to these things. SEO Company Vancouver hopes to discover content that is helpful to them, too.

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Makler Heidelberg

Explaining Binoculars Field of View (FOV)

Field of view is the amount of area that can be viewed through binoculars. The amount of area is the total left-right footage seen by your eyes through the binoculars.

The binoculars field of view is normally stamped on the binoculars and is typically expressed as „360FT/1000YD“. Which is read as „The field of view for these binoculars is 360 feet wide at a distance of 1000 yards“.

This means if your target was centered 1000 yards away, you would be able to also view 180 feet of terrain on both the left and right side of that target. Or if you were just scanning the terrain, you would be able to observe 360 feet of coverage at any given moment.

Better quality binoculars tend to have a field of view between 315 and 390 feet at 1000 yards. Those are general guidelines, but will satisfy field of view requirements for birding, hunting, marine activities, and most spectator sports.

Linear and Angular Field Of View.

Both of these readings will result in the same measurement at your target distance of 1000 yards.

Linear field of view is most commonly used as it is expressed in feet and yards in a factual statement (330FT/1000YD). That expression can be quickly understood to mean that at 1000 yards your will see 330 feet of left-right terrain with the binoculars.

The angular field of view is expressed in degrees. As an example, a reading of 6.3 degrees means that the view from the binoculars will expand outward 6.3 degrees from each of your eyes.

Conversion to either linear or angular field of view is done with the factor of one degree being equal to 52.5 feet.

Angular degrees of 6.3 will convert to 330.75 feet (6.3 degrees X 52.5 = 330.75 feet).

Linear feet of 330.75 will convert to 6.3 degrees (330.75 feet / 52.5 = 6.3 degrees).

Magnification Versus Field Of View.

The magnification and the field of view are two binocular features that work in opposition to each other. In general, the more powerful binoculars (12 X 50) will have a smaller field of view (290FT/1000YD), while less powerful binoculars (8 X 42) will typically have a wider field of view (380FT/1000YD).

Most binoculars tend to fall into either the 8X or the 10X magnification ranges because at higher power binoculars often have poorer quality images and smaller fields of view.

The most common linear/angular fields of view binoculars are between 6.0 degrees/315 feet and 7.5 degrees/390 feet. Wide angle binoculars begin at 8.0 degrees/420 feet and work upward.

Immobilienmakler Heidelberg

Makler Heidelberg

Furniture Design and Ergonomics for Air Traffic Control Rooms

Air traffic control (ATC) and airport security are two of the most critical operations at airport facilities. The nerve center of these activities is the air traffic control room. The air traffic controllers guide aircraft on the ground and in the air, and perform important security and flight operations.

The air traffic controller has great responsibility and for this reason, it’s critical that the consoles be as well designed and equipped as possible.

Factors Affecting Design of Air Traffic Control Room Consoles

To start, there are no standard designs for airport control rooms; therefore the following factors should be considered.

  • Overall shape and size of the tower control and command room
  • Work and walkway space
  • Lighting and placement of communications equipment
  • Space requirements for staff and equipment

All the before mentioned factors influence the design of modern ATC control room consoles.

Ergonomic Solutions for Modern Control Room Furniture Design

The primary goal for control and command center consoles and surrounding furniture is to provide comfort and support to air traffic controllers working extended periods of time under continuous stress. Operator console furniture should be designed such that all equipment is within easy reach and with optimal viewing angles and sight lines toward coworkers and visual aids located throughout the command center. These ergonomic concepts are critical to successful furniture design. Although people vary greatly in shape and size, console furniture is designed to the ‚human norm“ with consideration to adjustability and ADA requirements for wheel chair access.

Sound ergonomics say the operator consoles should be designed for ease of use with least impact on how the operator works. The operator console should be an instrument with adjustable features to meet the needs of the individual. These features can include adjustable monitor arms, task lights and phones. Adjustable equipment should be in easy reach and lift above the desktop. Lifted equipment maximizes desktop space and helps keep the desktop clean and uncluttered. An important ergonomic feature often overlooked in ATC are adjustable desktops lifts for operators who need to stand, but can’t leave the space during normal activities. Unfortunately, the operational concept and stationary equipment found in most tower control rooms don’t allow for adjustable work surfaces.

With sound application of modern ergonomics and an understanding of the work being performed, control room furniture can be designed to enhance operational performance and safety as well as influence operator job satisfaction and longevity.

Professional space planners and furniture designer-manufacturers should be engaged to provide the solutions necessary to best meet operational needs within budget.

Immobilienmakler Heidelberg

Makler Heidelberg

What Is PPC Marketing & Its Benefits?

Considered one of the best means to generate revenue, Pay per Click/Cost per Click is a figure of internet marketing where the advertisers pay a fee each time their ads are clicked. It’s a process of using search engine advertising to generate visits on a website rather than earning those clicks. Mostly, it is a way to gain visits to your site rather than attempting to win those visits. It allows advertisers to tender for ad placement in search engine’s sponsored links when someone searches a keyword which is related to their business offerings.

When PPC is working correctly, the fee is trivial because the visits are worth more than what you pay for. PPC offers its advertisers with easy traffic and no hassles.

A Google AdWords Certified Partner or an Accredited Professional PPC agency can offer affordable, result-oriented PPC solutions to the clients. With proper linguistic research, stock analysis and information about what pay per click is advertising; it can help you boost your ROI through PPC ads that have less CPC (cost per click).

Pay per click (PPC) is a sure-success venture in recent times. A pay per click advertising agency professional can help you make the best use of PPC programs like Bing Ads and AdWords to optimize your search engine visibility and gain a high-quality score with minimum investment. To tailor a PPC strategy that’s right for you, experts can offer you PPC management as well as knowledge about your industry sector, USP’s and competitors.

After that, developing a strategy that’s going to deliver the results you require is much easier. Not just for large corporations, pay per click can also be used for lead generation as well as individual products. You can also check the progress via our quality score.

Below are some benefits of using PPC for your business website:

PPC is not just a source of easy profit generation; It can also help you to promote your own site. Most programs allow commissions received to be spent on advertising with them instantly and with no minimum income requirement. This is an efficient method to exchange your unprocessed visitors for selective surfers who have more tendencies to acquire your products and services.

PPC can be very resourceful on your website. PPC search engines built into your affiliate program will benefit the visitor in those who are not interested in your products or services. The same ones leave your site and never return.

Most search engines use custom solutions, and they can provide your affiliate program with a white label. This allows, with only a few lines of code, to integrate the jointly hosted search engine hosted remotely on your website.

Your ad on the search engine should address the visitors you want. Be specific to your product, or a lot of visitors just visit the web pages by clicking on PPC ads.

Immobilienmakler Heidelberg

Makler Heidelberg

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