Online Versus Offline Marketing: Which One Is Better?

It’s amazing how the world has evolved during the last 20 years.

More than just the shifts of power across countries… more than just the life changing events like hurricanes, earth quakes and terrorist attacks… the advancement of technology has completely changed the way that we view the world.

YouTube has virtually replaced television. Blogs tend to break important news faster than the actual news stations. And people are meeting their friends and significant others through social networks like Facebook and eHarmony.

And probably the most significant change has been the way that businesses market themselves.

If you go to YouTube and search for „Dollar Shave Club“ you’ll find a minute-long video that a guy made in his warehouse that ended up getting over 15 million views… for FREE. The purpose of the video is to get people to go to his website and subscribe to a monthly program where they send you a high quality razor every month for a dollar.

Now, imagine for a second… if just 10% of those views convert into sales for him, he just generated sales of over $1.5 million per month… for FREE.

If you wanted to get 15 million views from a TV commercial, you would have to pay thousands of dollars, if not tens of thousands… AT LEAST.

In another simple example… if you wanted to deliver a 15 page sales letter to 1000 people, and you were going to do it through direct mail, you would have to cough up at least $5,000 to send those letters out. And unless you hired a professional copywriter to write your letter for you, for all you know, you could have very well wasted your $5,000.

Now, if you put that same sales letter on a website and drove pay per click traffic to it, you would most likely pay anywhere from $250 – $1,000 (dependent on the industry you’re in). And the beautiful thing is, you can track everything. You get to see how many people saw your ad, and what percentage clicked on the ad.

You can also compare ads to see which one gets more clicks and you get these numbers in real time. If you wanted to compare two different ads through direct mail, you would have to wait weeks before you got any response and your tests would be relatively hard to track.

There are countless more scenarios in which it is advantageous to deliver your message through online mediums versus offline, however, this doesn’t mean that offline marketing doesn’t work anymore.

The most successful business people that I know use both online AND offline marketing tactics. They intermingle the two mediums to deliver their message.

And probably THE MOST POWERFUL resource that comes with online marketing is the creation of the auto-responder. In its most basic form, an auto-responder is just that… an automated responding mechanism that follows up with your prospects automatically.

As a basic feature of the auto-responder, you can send newsletters to your prospect list. If you had a list of 1000 people, you could email them on a daily basis at no extra cost to you. However, if you wanted to send a newsletter to 1000 people via direct mail, you would be paying AT LEAST $1,000 per day!

It’s THE most revolutionary invention in the world of marketing and business.

In future articles, I will go into the finer details of each of the concepts that we talked about and will give you instructions on how to use them effectively.

Immobilienmakler Heidelberg

Makler Heidelberg

How To Generate Website Traffic For Internet Marketing

Finding website traffic to your business website requires substantial internet marketing with investing your own time to attract visitors, paying for site visitors straight, or working with assistants to do the work required to obtain the site visitors. Getting a leading spot on Google isn’t really cost-free–also your time has worth.

Having said that, right here are four core categories to create web traffic to your site:

Free search: With all the buzz suggesting how much time individuals invest tweeting on Twitter or publishing on Facebook, almost everyone that uses the Net still looks for something on Google, Yahoo!, or Bing everyday. Developing brand-new content for your web site once a week or even day-to-day should be a key focus of your traffic-building strategy.

Time and also initiative have an expense, many search engines and directory sites don’t need you to pay a fee to get detailed. Just find out exactly what phrases the website owners are looking for, and then add material to your web site to resolve those issues.

By working to get the new pages of your website visible on the preceding search engines alone, you have the potential of being in front of more than 80 percent of all search engine traffic. Optimizing your site content will help you appear higher in search engine results and help to optimize your internet marketing strategy.

Using other people’s traffic: After you’ve had some experience developing content for your very own internet site and also getting some internet search engine placing for those pages or post, you then can prepare to make use of one of the most popular methods to construct targeted traffic to your internet site: Create a guest blog site for a company that complements your own, yet doesn’t compete with it. Always include a link to your own website as part of the blog post and follow-up with comments.

Among the hot web traffic internet marketing generators of today is to take guest blog posting to a higher level by performing a blog tour. Align 10, 15, or 50 blog days to ensure that readers could sequentially follow you from blog site to blog site. The blog proprietors all improve their internet marketing experiences by shared web traffic from various other blogs as well as your very own promos or products.

Various other offline efforts: Do not overlook your possibilities to utilize offline sources to ensure your site. Radio talk shows are consistently seeking guest experts. Deal a giveaway to audiences whenever you’re on the radio. Sometimes referred to as „offline internet marketing“ word of mother and promotional materials can be a very effective way to get people back to your website and create new referrals.

Networking events, associations, leads groups, as well as colleges and also churches are consistently searching for fascinating speakers to provide short, 30-minute messages to their audience. Deliver content-rich details as well as suggest a visit to your website for a complimentary download or for more information concerning your firm. And also, consistently offer the opportunity for individuals to be added to your e-mail list.

References: Naturally, nobody is a higher-quality visitor than a personal referral. Referrals will spend more time on your internet site and also are a lot more likely to purchase from you due to the fact that they have a certain degree of trust in you because of the reference. Together will also create more targeted customers enhancing your internet marketing as well.

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Makler Heidelberg

Traffic Generation Beginner Guide # 3 – How to Use Viral Marketing to Generate More Website Traffic

Viral marketing is a marketing strategy that spreads like a virus to get website traffic. It works by asking a current subscriber to pass on your information to another person. Because it works based on the willingness of people, it goes straight to the inbox of potential buyers and not to the trash or spam folder. If you run an online business and you have not yet tried the power of viral marketing, this article will help to guide you in increasing traffic to your site by taking advantage of the power provided by internet promotion.


Providing incentives are one of the greatest motivating factors for a client to forward your ideas to a friend. By receiving incentives, a buyer will guide other potential customers to you and thereby increasing traffic to your site. Incentives may come in the form of discounts or bonuses, free subscription to newsletters, e-books, or free article reprinting or publishing. With these freebies in mind, your visitors will want to help increase your email list and spread your news like a virus.


Even with the best incentives, your visitors will not risk their reputation by referring useless information. Because people are innately social, they will want to refer information that is highly substantial, relevant and attractive to their email list. Since after all, they act like an endorser by putting their credibility on the line. If you want to guide traffic to your site, you need to create a marketing plan that is compelling and worth sharing. If your plan makes noise or creates a buzz, your idea will spread quickly like gossip in the internet world. The commotion you produce will guide online searchers to your website and generate huge traffic for you.

Publish in Blogs and Social Networks

Blogs and social networks are the lifelines for the interacting online community. By posting your ads in these sites, you can be certain that traffic will go straight to your website. Interacting with people is contagious especially if you have established a brand to your name. Once you make yourself an authority in the field, visitors will be coming to you and you guide others as well to increase your traffic.

Viral marketing employs the idea of spreading word of mouth marketing of your products or services. Like a real virus, it creates noise in the online community and makes your product known. With the generation of more traffic, you then guide your clients through your site. If they land on a compelling website, your enormous traffic can easily turn into sales.

Immobilienmakler Heidelberg

Makler Heidelberg

5 Key Reasons Why Websites Need To Hire A Full-Stack SEO Team

SEO in simple context is a process that helps from smallest to biggest websites rank higher in the search engines, invites the qualified potential customers to the website to ultimately turn them into the conversions or buyers.

Any website cannot afford to be on an island, it needs measures, tactics that can help it row the boat to its potential market – this is what SEO (search engine optimization) helps with.

These are the 5 key reasons explaining why SEO is a must for websites that are looking for generating huge customer base, revenues without investing much.

1. Conversation rates are bound to improve

The websites that operate with the tactics or strategies of SEO loads faster and leverages an easy experience to the users over the website. They make the websites easy to navigate and read which ultimately acts a catalyst to hold the attention of the visitors & then turns them into subscribers, loyal customers or the returning visitors.

2. Brand awareness in increased

SEO helps the business websites rank high on the SERP (Search Engines Result Pages) of either Google, Bing or Yahoo. It helps to evoke the great presence of the brand amongst the list of competitors.

For a digital business, search engines are a great way to help brands emerge as strongest as customers only believe a website that ranks higher and is quite renowned between the peers as well.

3. Eliminates the strict competition

If there are two business of the same type in a similar industry, one’s website is fully optimized as per Google algorithms and other’s one is not, whom do you think will retract the great number of visitors or customers? Of course, the first one.

The strategies hosted by SEO are very clear and to the point and knows the exact way where business need to make way with. This helps each business stand out from its competitors and early time to win as many customers as possible.

4. Direct marketing channel to create a huge customer base

SEO is one of the most affordable marketing strategies that alone can invite the footfalls of the customers. By spending a few bucks, businesses can easily attract the targeted traffic on their website without spending hefty bucks on ancient, old school or costly marketing activities. It is one rooftop that takes cares of all pillars of the website.

5. User-centric websites are guaranteed

Earlier SEO was all about improving the ranking & visibility of website but today it is much more than that. Many progressions in this initiative now allow it to take care of the user experience as well.

It ensures that websites are uncluttered, clean & well-structured and is compelling enough to make the visitor’s stay longer, thereby, decreases the number of bounce rates and adds on to the increased page views as well.

Provides relevant content on and around the website – that is crisp, problem-solving and well-informed to the audience.

These were the few benefits that explain why businesses need to invest in SEO practices straightaway.

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Makler Heidelberg

Speed Up Detailed View in Explorer – 4 Easy Steps to Optimize Detailed View

When we put together files in one folder, we would want to see details about that file. XP lets us choose between different types of views that change the details on the file that we can see. There are five types of views in XP – Thumbnails, Tiles, Icons, Lists and Details. Among these five, the Detailed View can display the most details of files in a folder.

With many large files in one folder, we would often see that our computer takes up time displaying all the information on files of one folder. Large files such as music files and video files takes up a lot of space and the Detailed View would find it hard to display the necessary information. Luckily, we can speed up Detailed View in Explorer. How can we speed up Detailed View in Explorer?

To speed up Detailed View in Explorer, simply open the Windows Explorer. This is the first step to optimizing detailed view. The next step is to go to the folders that we want to optimize the Detailed View with. The next step then is to right click the bar at the top of the Detailed View mode. A list of different details of files can be checked and unchecked such as file type, file size and Date Created. Choose which details we would like to see and check it if it has not been checked yet. Then, uncheck the details that we do not want to see. This way, we can only see the details that we want to see and thus, speed up the detailed view.

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Makler Heidelberg

Traffic Jam – Anxiety Disorder Analogy

Nothing moving…



Stuck… going nowhere…

Sound familiar?

Does your life feel like a traffic jam? Do you feel the same inside your head… inside your heart?

Too often we believe our mind… our thoughts… our feelings are „who“ we are… are „what“ we are. When in reality although they may be „part“ of what and who we are they are not the definitive representation of you and I.

When you spend so much energy resisting these thoughts… these memories… these feelings jam up everything even the good thoughts… feelings and memories… Because nothing can move, nothing can change… everything becomes stale.

This is when our anxiety… stress… and tensions run high because they are the warning signals screaming at you to let things go… kind of like all the blaring horns in a traffic jam. You can’t steer a stationary car. Because you resist you take away the most powerful tool you possess…

The power of choice.

When you are moving you have choices… „a“ keep moving „b“ stop „c“ turn“

When you are stopped and refuse to let things move… you are stuck… you have no choices… you have taken away your own power of choice. When we refuse to allow our mind and feelings to breathe… to flow… to exist… to do their job we are bottling it up and becoming stagnant.

I am not saying to let your mind and thoughts run wild and to act on everything that passes through your head. What I am saying is if you allow yourself to think… to feel… to remember then you can choose what you want to dwell on… what you want to pursue… what you want to act on…

You have given yourself choice again.

Be free…

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Makler Heidelberg

Help Your Boomer Web Visitors Know They’ve Found What They’re Looking For in Seven Simple Steps

Imagine this; A Baby Boomer finds his way to your website. He scans your homepage but isn’t quite sure what you offer. One… two… three… four… five… GONE! Probably forever. Your web visitors have 3 primary questions on their minds when they land on your site:

  1. Where am I?
  2. What can I do here?
  3. Why should I do it?

You can take simple steps to help your Boomer visitors quickly understand what you offer and move along the path from pitch to purchase. After all, don’t you want the experience your Boomer visitors have on your website to be easy and enjoyable rather than an exercise in frustration?

  1. Have a tagline that clearly spells out what you do.

  2. Not every domain name is chosen with clarity or the customer in mind. Some are simply the ‚‘. That’s fine if you are so well-known that everyone recognizes the name-like, or But often a domain is chosen in a creative effort to be clever. Take, for instance, Without the tagline, „We sell craft supplies,“ a visitor would be scratching their head trying to figure out what was being offered.

    Here’s another example. The business name, ‚Beginning to End,‘ really does not tell you what the business is at all. But their tagline, ‚Professional Event Coordinators‘ explains it all in three simple words. With a clear tagline, you not only help your Boomer visitor know what you do but you help the search engine ’spiders and crawlers‘ understand what you’re all about. Be sure your tagline includes the keyphrases you’re using for your website so the search engines can easily find you.

  3. Have a customer-centric and benefit-rich headline using the reader’s words.

  4. By anticipating what your Baby Boomer customer will be thinking about before he arrives at your website, you can craft a headline that offers a perfect solution to the problem that is on your visitor’s mind. Make it big, bold and obvious. This is one of the fastest ways to have your visitor know he’s found what he’s searching for. And he’ll be relieved and willing to stay.

  5. Design your web page in a familiar format.

  6. The most successful web pages all follow the same familiar format:

    ~Place your navigation menu in the left-hand column or at the top of the page. Your navigation choices should clearly guide the visitor to what they need.
    ~Make sure the most important, keyphrase-rich copy is centered above the fold on the first page.
    ~Be sure there is plenty of white space, powerful subheads and bulleted lists for scanning ease. People will not read large blocks of text.
    ~Place your logo in the upper left corner.
    ~Be sure the copy follows the natural left-to-right eye path.
    ~Include your telephone number and contact information clearly on every page.
    ~Place graphics on the right where they won’t interfere with messages.
    ~Avoid flashing graphics that annoy many people. They’ll just click away.
    ~Always include a site map.

  7. Use clear, easy to read fonts

  8. It’s very important to select fonts that are easy to read and big enough for any age group:

    ~Avoid white text on a dark background that is difficult for readers, especially Boomers and beyond.
    ~Keep your font colors consistent from page to page.
    ~Don’t use too many colors or your page will look cluttered and be difficult to read.

    Remember, clarity and simplicity are of utmost importance to help your Boomer visitors quickly figure out what you are offering. Never make your visitors work hard or you will lose them!

  9. Don’t try to be creative with hyper-links.

  10. Some web designers like to try to coordinate the colors on the web pages, including the colors used for hyper-links (the underlined text that you click to be taken to another page). People are familiar with the underlined, blue text for hyper-links. Don’t vary this. Say enough in your link text to make it clear what’s behind the link. Be sure to use your selected keyphrases in your hyperlinks-again pleasing the search engine spiders and ‚bots as well as your reader.

  11. Stick with the ‚rule-of-two‘ for clicks.

  12. Research shows that the higher the number of clicks before a visitor gets to what they want, the lower the conversion rate. Have no more than two clicks to a desired page of information or to a shopping cart and watch your conversions increase.

  13. Offer clear action steps and guide users along.

  14. With action verbs and clear directions, you can move Boomer visitors along towards your desired action: ‚view demo‘, ’sign up for our newsletter‘, ‚learn about xyz product‘, ‚download your free report‘, or ‚purchase your subscription now’… all clearly tell a reader what to do. And there you have it. Seven simple, clear and easy steps that will have your Baby Boomer web visitors nodding their heads and moving along to taking your desired action.

Immobilienmakler Heidelberg

Makler Heidelberg

Little Known Ways to Boost Your Opt-In Rate

You have a blog, you’ve been writing your contents and now you want to turn one-time visitors into subscribers (and you are smart enough to use an email marketing service like AWeber or GetResponse). So how do you boost the opt-in rate with regards to the opt-in form?

Anatomy Of An Opt-in Form

Let’s take a look at what an opt-in form usually contains and how it helps convince those visitors to sign up. Of course there are other factors which affects the decision of your visitors to sign up or not (such as the content of your blog and etc.) but let’s focus on the opt-in form for now.

List Description

Tell your visitors what the list is all about when they subscribe. Are they getting an ecourse? Are they subscribing to your blog (where they will get all your latest blog posts in their email) or is it a series of tips to improve whatever that is you offering them?

Subscription Benefits

What do your visitors get when they give you their details? Do they immediately get some free stuffs like a free ebook, reports or videos and audio recordings? Tell them what they will get in return for their name and email address. This is sometimes referred to as an ethical bribe.

Compelling Imagery

Use compelling imagery of whatever that is you are offering for subscribing to your mailing list. This helps when the visitors sees a visual representation of what they are getting. The word here is visual representation. Show an ecover or a picture of a CD or something similar.

Required Fields

Do you really need to ask them for their telephone number? Make it simple and not too personal. Ask only for information that you will need to effectively communicate with your subscribers. Never ask for more than just their name and email address.

Some have suggested to ask for the email address only but you will lose the advantage of personalization. This means you can’t greet them with their name in each and every message that you send them. Very debatable but it is entirely up to you.

Subscribe Button

Should the button simply say Subscribe? What about Please Give Me The Free Report Now!? Think about it. Which one would you most likely click when you see it? When creating a new opt-in form (or editing an existing one), think about changing the subscribe button text to something else other than the default.

Privacy Statement

If you can assure the privacy of the details of your subscribers, why not do it? Assure them with something as simple as; We respect your privacy and will never sell, rent or share your personal details.

Unsubscribe Promise

You may be afraid to do this at the risk of getting higher unsubscribe rate but it may work in your favor. Telling your visitors that they can unsubscribe will also assure them that it is not an obligation to stay subscribed to the list if whatever they are getting does not meet their expectation.

Free Subscription

You may not thought about it at all but mentioning that subscribing to your list is completely free can also help. Those who are not familiar with newsletters, ezines, or blog subscription might not know these at all. Who knows, at the back of their mind, the word subscribe entails paying for the subscription.

Omnipresent Form

Make your form omnipresent on your site or blog. By that I mean you should make your opt-in form available on almost every page or post of your blog. If you do not want it to show on the sidebar all the time, you could consider the lightbox, hover or exit pop up type opt-in form.

Just Some Ideas On Opt-in Form

These are the tips that I can give you to improve your opt-in form. It is not the say all and end all of opt-in form but I hope it gives you some ideas to make a better opt-in form and hopefully boost your conversion rate. Have you got any ideas to boost opt-in rate and share with us?

Immobilienmakler Heidelberg

Makler Heidelberg

Law Firm SEO Snake Oil – Help Us – Help Your Competition!

Let’s say you’re a Chicago personal injury lawyer. Your firm hires Big Time Web Consultant to help you „get found“ on line. Perhaps they build you a website/blog. They optimize your site/blog for keywords that they tell you are relevant to your practice. For example, „Chicago personal injury lawyer“.

They use „Chicago personal injury lawyer“ in your title tag (one of the factors Google uses to rank your site).

Then, another Chicago personal injury law firm calls up Big Time Web Consultant. Big Time Web Consultant sells them a website/blog. They optimize the site/blog for the same keywords.

They use „Chicago personal injury lawyer“ in your competitor’s title tag!

Now look, I’m not suggesting that mere keyword overlap constitutes a huge conflict of interest. What I am saying, is that by targeting the same title tag keywords, building anchor text links for that keyword, and focusing the majority of their SEO efforts on competing keywords, they are creating a problem for you.

I mean, you wouldn’t represent the same party on two sides of a lawsuit, would you?

I imagine, if you’re the highest bidder, they will „help“ you the most. This just doesn’t seem that fair. The problem is, most law firms don’t have any idea that this is going on.

Unfortunately, this situation is more of the rule, than the exception. I can think of at least 3 major law firm web providers that use this „bidding war“ approach. Further, and I’m just guessing here, I would say that these three players represent over 80% of the law firms on line (and that’s conservative).

Find a lawyer Internet marketing company that has some form of „exclusive partnership“ or „non-compete“ agreement.

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Makler Heidelberg

Tag Line or USP – What’s the Difference?

There’s a lot of confusing rhetoric in the market as to what is a ‚Tag Line‘ and what is a ‚Unique Selling Proposition‘. The point of this post is to clarify both and the major difference between them. Unfortunately even amongst the ranks of ‚Marketing Professionals‘ there are those who don’t understand that difference and as a consequence they miss out on what could be pure marketing gold for their clients.

Let’s start with the USP, in an earlier article of mine I described a USP for a cafe and gave an example of how the USP could be arrived at, essentially it is a process of researching your competition, listing what it is that they offer the market and uncovering what it is that they don’t do.

The ‚don’t do‘ items represent the gap and the opportunity that exists for you and your business, you have discovered USPs based on your competitive research. In fact, in that earlier post we listed a number of USPs that we identified as a result of the work we did.

The whole basis of a USP is that it is something that others don’t, won’t or can’t do and you can only uncover your USPs as a result of research.

Now for the ‚Tag Line‘, think of this as the words that you wrap around your USPs, if, for example, you own a souvenir shop in a special location overlooking the Blue Mountains. You do the research and you find that yours is in fact the only souvenir shop that has the clear mountain and valley views, those are unique to your shop.

Now lets look at the USP associated with your research, you have amazing views and no other souvenir shop has them. Your task is to associate the views to what you sell and importantly what it is that your customer takes away with them.

Here’s one suggested Tag line for this Souvenir business:

Unmatched Views… Unmatched memories…

The USP is the location, the stunning views over the Blue Mountains, we have associated it strongly by comparison with the occasion that the customer visits the shop and makes a purchase, they actually bought a ‚memory‘ of their visit to the Blue Mountains, both of which are unmatched by your competition.

That particular tag line has 4 words, that’s acceptable and it looks and sounds quite good. Another tag line that you could use has just two words and very fewer words hold more power and can be more memorable:

‚Incomparable memories‘

In the image at the top of this post on my blog, Larry Nelson has done his research, he knows that people looking for his kind of services are tired of agents offering to move the world but not delivering. By default they wanted results and they did not want excuses. Larry capitalised on that knowledge very effectively.

To simply create a tag line without research and clearly identified unique aspects of your business demonstrates a shallowness and a wasted opportunity. The ‚Tag Line‘ is as important to your business or marketing plan as the USPs that you uncover and can only come from them. Both will show a potential lender or investor that you have done the research and you have thought about how you can present your business to your customers on the best possible way.

There are other techniques that you can use to help create your Tag line and that will be the subject of another article.

Immobilienmakler Heidelberg

Makler Heidelberg

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